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《大学生来了2》堪称“话题制造机”,直击大学生族群暖心收官
2017-09-05 16:15:43 中国经济网
“精耕细作,创新探索”,爱奇艺开辟青春网综新路径
数据显示,2017年全球范围内的网综节目达264档,中国网综就占到了98档。从创意、制作和吸金能力等各方面来看,网综都在全面赶超电视综艺,在话题度上的优势尤为突显。放眼当前的网综市场,动辄上亿元的制作费用和冠名费用,播放量“十亿俱乐部”的爆棚和超高的豆瓣评分,让纯网综艺成为了市场、口碑双丰收的产品,迈入了黄金时代。随之而来的,是观众对“内容为王”的渴求,更新鲜、更多元的节目内容成为了吸引观众的关键。
在纯网综艺这条路上,爱奇艺发力早,着力稳。主打“综艺+辩论”的《奇葩说》第一季拥有豆瓣评分9.1的超高口碑,深入人心的“马晓康”组合携一众从辩手跃升知识型网红的马薇薇等选手,为这档节目创造了超高的市场价值。随后,爱奇艺在网综市场开疆拓土,大力布局“年轻化”矩阵,秉承“青春阳光正能量”的价值内核,不断拓宽娱乐版图的纵深和边界。中国首档Hip-hop文化推广节目《中国有嘻哈》、“明星高食商网综”《姐姐好饿2》等爆款节目的火热播放,让爱奇艺在开辟出青春网综新路径的同时,俨然成为了这一市场的领跑者。
未来的网综市场,呼唤更加优质走心的内容和差异化、精准的受众定位。这与爱奇艺网综制作的初心不谋而合。一个优质的播放平台,一支用心的制作团队,一颗坚持到底的纯粹初心,这样的组合让好看的节目指日可待,未来可期。
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