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详解阿里巴巴“人人公益3小时”:马云捐了几百亿做公益,为何只能申报0.5个公益时?

2017-09-05 14:06:50   中国经济网

在阿里巴巴,员工可以发起各种各样的公益项目,并且申请集团的资金支持和专业技术指导。过去一年,“幸福顺风车”(方便同路人并节能环保)、欣然读书吧(捐建流动书屋)、“爱的留声机”(为盲童制作有声杂志)、“爱之家”(关注流浪动物)、“绿野仙踪”(测量森林负离子含量)等数十个“幸福团”为数万阿里人提供随手做公益的机会。

2008年汶川大地震后,阿里巴巴集团投入2500万元,成立救灾小组,长期在青川开展援建工作。马云许下七年青川承诺:将持续7年支持青川的灾后重建,7年不行,我们就再做7年。

阿里云、淘宝、菜鸟、农村淘宝及关联业务蚂蚁金服等都将本身业务与公益进行结合,先后在业务中涌现团圆计划等23个公益产品。某种程度上对阿里巴巴员工来说,写代码、编程序就是在做公益。

更重要的是,阿里巴巴通过独特的平台优势,用创新的方法整合社会资源,带动更多人参与和关心公益。

通过“爱心公益宝贝”设置,每一位卖家、买家都在不知不觉中完成了公益助力,这仅仅只是阿里庞大业务生态中的一个缩影——2017财年,阿里巴巴平台和蚂蚁金服平台共推动社会公众47亿人次参与公益,超过3亿用户、178万卖家通过阿里巴巴平台参与公益行动。这意味着,阿里巴巴带动了四分之一中国人做公益!

蚂蚁金服以“互联网+绿色金融”形成科技驱动、人人行动、国际联动的效果。截至2017年8月,蚂蚁森林项目已吸引高达2.3亿人参与“种树”,累计减排122万吨,累计种植真树1025万棵。

阿里技术团队为公安部研发的互联网+打拐的团圆系统,从2016年5月15日上线至2017年5月15日,累计推送信息1100亿条,将近5亿人次接受过“团圆”推送信息,发布失踪儿童信息1317条,找回1274人,找回率96.74%。

此次向全社会发起“人人3小时,公益亿起来”倡议,阿里巴巴希望带动超过1亿的用户参与,让每个人都能用点滴行动参与公益,为世界带来微小而美好的改变。

正如马云所说,参与公益的目的是改变我们自己,也只有改变我们自己,这世界才会有一点点的改变。

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