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海尔定制战略牵手清华文创院 为大规模定制带来新动力

2017-09-04 18:17:44   中国经济网

基于对“文创+”模式和“共创共赢”目标的认可,双方整合优势资源输出合作模式:短期,将海尔成功实践纳入清华学术研究和“案例著书”智库,将海尔有价值的经验、思考、案例进行系统化推广;中期,清华人文智造中心和海尔共建创新平台,让学生创客通过海尔定制平台实现创意落地及价值释放;长期,将海尔从创意到交付的定制模式对接清华C-LAB创意实验室,打造“创业实践机会+产品变现成果”的项目集群,实现创意孵化落地的产业实践。

海尔定制和清华文创院的合作具有先导性和战略意义,清华文创院学者纷纷发表评论给予高度肯定。

清华大学文创院副院长兼秘书长殷秩松:文创为海尔定制注入灵魂,海尔定制将更多创想付诸实践

海尔已经成为中国制造业领域的旗帜性企业,正在全球重塑制造逻辑,催生新的制造模式。在用户主导的时代背景下,如何为海尔注入人文创意是中国高校和研究所社会责任的体现。以此为契机,清华作为文创领域有影响力的智库,将用文创赋能模式为海尔生产链注入人性与人文的活力,为产品定制注入更多灵感、灵魂。而依托海尔的平台优势,可以给学生创客一个发挥的舞台,促进新生代创客的联接互动,将更多创想付诸实践。

清华大学文创院副院长张铮:文化智造与海尔的融合将成为新经济的引擎

每个人都是“造物主”,人的能动性和人文智造能力已成为中国的战略性资产,是工业4.0推进过程中的重要内驱力。双方的战略对接,不仅将清华优秀人文集群的文创成果依托海尔定制平台转化为产业成果,将个人需求创意转化为个性化产品,同时,海尔在实践文化智造的同时,不断输出经验,反向锤炼、提升清华的文创能力,进一步推动文创创新成果的规模化落地优化,为中国民族制造业插上新的动力翅膀。

清华大学文创院副秘书长李泓:打造海尔COSMO平台、清华C—LAB实验室的叠加效应

海尔连接了需求和制造的价值,其中人是灵魂纽带,而既往的产业模式往往忽略掉对人的管理。海尔率先构建了人文制造的先发优势,COSMOPlat“人单合一”、海尔定制平台从创意到交付的一整套孵化模式,这与清华的C-LAB创意开放实验室不谋而合。在开放的机制下,双方合作将打造产研学紧密衔接的完整创新链条,为海尔提供文创交互解决方案,这是清华文创院接轨产业和市场的战略意义。

据联合国教科文组织发布的研究报告称,无论在发达国家还是新兴市场经济体,文创产业都正在成为国家和地区经济的战略性资产。相关专家表示,海尔定制和清华文创院的合作是一个战略新起点,将集中优势文创力量助推产业技术创新,加码文创产业赋能家电定制的新经济业态,为海尔大规模定制带来新动力,而这无疑正是全球制造的未来方向。

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