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刻画新生代消费群像 大数据解读城市生活

2017-09-04 08:25:56   中国青年网

摩拜华东区总经理姚呈武表示,通过对摩拜后台数据进行分析,可以对上海公共交通的覆盖率、道路规划等情况做比较深入的了解。比如,上海中环线外,地铁公交覆盖有一些盲点,这里就是单车最受欢迎的地方;有51%的摩拜用户活跃在地铁周边,仅次于公交,摩拜+地铁、摩拜+公交,已成为上海民众出行最主要的交通组合之一。

摩拜通过大数据来统筹单车的投放,自如也在通过数据调整自己的产品品类。上海自如总经理周艺君分享到,借助对客户数据模型的建立,自如能够深入洞察租客的需求,从而推出精准的匹配产品,在这个基础上,形成了自如友家、自如整租、整栋公寓等丰富的产品。

在随后进行的圆桌论坛上,与会专家纷纷对大数据的前景表示看好,认为大数据的应用价值和意义有待深挖。陆铭教授认为,“大数据在政策制定中会起到越来越大的作用”。比如,房地产开发商可以通过中介掌握的数据了解客户的需求,从而规划房型的大小和产品的属性,而政府也可依此制定更加科学、合理的土地推送计划。

杨现领指出,在房屋交易过程中,数据的价值一方面体现在可以让消费者自己做决策,另一方面是节省了时间,多了一种自我学习、自我了解的途径。

据悉,今年是上海链家举办的第二届城市大数据高峰论坛。上海链家市场中心总经理陈敏表示,去年首届“房产经纪与城市大数据论坛”的成功举办,让更多人认识到,链家不仅仅是一家房产中介公司,更是以数据驱动的全价值链房产服务平台,集房产交易平台、房产信息平台和服务者生态平台为一体,一直在通过数据不断提升服务品质。此外,上海链家更加把大数据的安全问题作为重中之重,通过多措并举、联防联控,绝对不允许泄露包括不限于客户身份、职业、财产隐私、私人照片等隐私信息。

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