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如果说这两部艺术片的票房爆发有“天时地利人和”的偶然因素,那么正在放映进口艺术片《海边的曼彻斯特》的全国艺术电影放映联盟,则在为艺术片开辟一条独有的放映渠道。该片目前在全国66个城市的270块大银幕上进行专线放映,并有可能实现长线放映。
从该片上映首周末30%左右的上座率来看,还是有不少观众愿意为文艺片买单的。但能否持续保持一定的上座率,真正实现长线放映,还得看该片接下来一两周的票房表现。“艺联”牵头机构中国电影资料馆馆长孙向辉证实,此前媒体报道该片放映时长为3个月的消息并不准确,“艺联”并没有和加盟影院有过放映时间的约定,一部影片能放多久,还得看每家影院的具体排片。这也意味着,刚开始运作起来的“艺联”目前还处于探索阶段,一切还都是未知数。
电影产业专家蒋勇表示了自己的担忧,“《海边的曼彻斯特》是今年初奥斯卡获奖作品,但新一轮的北美电影颁奖季即将来临,又会有不少新的优秀作品出现在观众视野,那么该片还能维持一定的热度吗?”
影评人关雅荻直言,要客观看待艺术片的市场份额,未来对优质艺术电影可以有市场期待,但这“不是市场主流”。在他看来,“未来很长一段时间,中国电影的核心母题是如何建立主流电影市场化和产业规模化。艺术电影放映是一个附属衍生类话题,现在把太多精力放在这上面,有点过早。”(记者 袁云儿)
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