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《中国有嘻哈》决战在即 HIPHOP下半场靠谁发力

2017-09-01 14:31:13   中国经济网

产业抬头 走向繁荣还需下半场发力

在《中国有嘻哈》高强度的曝光下,嘻哈成为民谣、电子音乐之后,第三个爆发的音乐品类。地下rapper热度飙升、品牌力量先后涌入、粉丝群体短期内暴涨,这些对嘻哈产业来说都是利好消息。但一个节目能带来的影响力,对嘻哈文化的发展和普及来说还远远不够。

在节目的热度退却后,短期粉丝能否转化为长期受众、嘻哈文化能否持续升温,无论对歌手还是市场都是一种考验。网络综艺节目完成了线上的泛影响,接下来需要的,便是将嘻哈的影响力落地,为嘻哈文化提供更主流的扩散同道,使其融入更多年轻人的生活。

目前《中国有嘻哈》还未结束,一系列嘻哈音乐节已蓄势待发。去年率先掀起小众嘻哈音乐浪潮的江小白YOLO音乐现场,今年将无缝衔接《中国有嘻哈》的总决赛,齐聚GAI、Bridge、C-BLOCK、艾福杰尼、黄旭等说唱歌手,把嘻哈风暴刮至北京、上海、广州、南京、深圳等十座城市,继续掀起2017下半年席卷中国的HIPHOP风潮。

中国嘻哈迈出了步履蹒跚的第一步,站上了更大舞台,获得了更多掌声,但是在其他音乐类型已经相对成熟,并且有固定听众群体的条件下,嘻哈音乐或许需要更大的发展动力才能找到突破,嘻哈文化更是如此。


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