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《楚乔传》启示:正确理解主流价值和文化创新

2017-09-01 08:22:07   新华网

仲呈祥表示,在中国进行文艺创作,不管什么题材,都应从特殊视角出发,或强或弱地弘扬主旋律精神。从这个意义上来说,《楚乔传》正确的价值导向是值得赞扬的。

“我们怎么能够把体现主流价值的、拥有丰富历史文化思想内涵的剧,也做得风生水起,让市场、观众和评论界都有话说,都怦然心动?我觉得《楚乔传》的尝试值得一提。”中国电视艺术家协会副主席李京盛说。

    文化创新要出新也要坚守

“我们秉承的基本原则是为观众奉献一部正能量的、热血青春的、有自己价值观的、有情怀的作品,同时希望它又好看,让大家寓教于乐从中获益。”《楚乔传》出品方慈文传媒董事长马中骏说。

马中骏是影视制作行业的资深从业者,出品、制作各类影视剧作近百部,至今仍致力于电视剧的题材选择和风格挖掘。

专家指出,面对市场、观众、播出渠道等种种变化,《楚乔传》对影视产业进行了全方位的思考与创新,在题材选择和表达手法上贴近年轻人和互联网用户,做电视剧的同时推出网剧和游戏,通过新媒体进行海外传播,影响扩及俄罗斯、日本、美国等地,同时对周播制、网台联动等播出方式进行了尝试。

“文化是一个创意产业。你老,如果老在固守上,那是没有出路的;你新,如果新在没有经验和根基上,也是没有出路的。”李京盛说,文化创新的真谛是既致力于出新出奇,又坚守出精品的理念。

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