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央广《王冠红人馆》财经报告:饿了么吃下百度外卖,送餐市场开启双雄时代

2017-08-31 17:00:54   央广网

如今,美团有了自己的支付牌照,对腾讯的作用无疑是大打折扣。今年5月,美团被曝出因为对赌协议、估值下降等一系列原因,在新一轮融资中,大股东腾讯已经确定弃投了。虽然事后腾讯和美团双方都出面否认,但是,时隔三个月,现今美团再被爆料融资新动向,的确没有腾讯的参与。

不过,就算有矛盾,腾讯依然是美团的后台,而饿了么的后面则是阿里,"王者对决赛"一触即发。

  "三进二"会不会变"二合一"?

2017年第一季度中国第三方餐饮外卖市场交易规模达843.2亿元,覆盖用户数逼近2亿。饿了么以36.5%的市场份额领跑,美团外卖以33%市场份额紧随其后,百度外卖以17.3%的市场份额名列第三。如果仅从市场份额上看,外卖市场的三足鼎立的局面已经变成两强争霸,饿了么和美团在榜首的争夺上也格外激烈。饿了么联手百度外卖,外卖市场势力格局又将生变,二者份额之和将超过50%。从过往的经验看,双雄争霸格局中的一旦有任何一方占据超过一半的份额,资源将加速向领先者集中。

外卖业实现了三进二,网约车合并的历史似乎在重演。有业内观点认为,就外卖这个行业而言,服务单一、商业模式相对清晰,和打车出行等应用一样,属于专注于极致化的单一环节生活服务。资本驱动合并后,势必会加速整个行业的规模化盈利进程。毕竟,高度集中的发展方向是市场选择的必然要求。外卖同网约车一样,都是规模效应明显,体量越大,运营效率越高,如今从"三国杀"变"双雄争霸"必然会带来新一轮的补贴大战,届时资本方促成两家合并的意愿可能会更加激烈,未来"二合一"也有一定的可能性。

  外卖业趋于垄断,监管难度再升级

虽然现在说"二合一"还有点早,不过如果真的出现二合一这个局面,网络外卖的监管难题恐怕会难上加难。未来,若出现了完全垄断的外卖巨头,其谈判和议价能力都会大幅度增加,那么政府对它的制约就更难了。

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