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北京文化电影事业部经理张苗
现场,张苗透露,北京文化深度参与了《战狼2》从投资到制作、宣传、发行的各个环节,并用开放共赢的心态组建了一支线上线下多方深度参与的联合发行舰队。《战狼2》这种并非简单进行财务性投资的合作方式,还将持续在北京文化未来的诸多项目中出现。在《二代妖精》《英雄本色4》《刀背藏身》《封神三部曲》等项目中,北京文化将始终贯彻平台化的服务理念和开放共赢的营销理念,深度参与项目的合作 。他还透露,《战狼2》线上营销部分,淘票票制定了整体的网络售票策略,整合了阿里系的很多资源,“《战狼2》的票房里面,淘票票卖出去的票,占比大概40%。”
截至目前为止,2017年中国票房排名前10的国产电影中,有7部是由淘票票联合出品或联合发行,上半年两部票房黑马《一条狗的使命》、《摔跤吧!爸爸》,淘票票都是深度参与。淘票票的线上营销能力得到行业认可,不仅提高影片宣发效率,还将大量资源合理地投放在用户端,帮助影片取得更高票房,帮助影院提高上座率。
樊路远表示,阿里影业未来将坚持做好中国电影产业的新基础设施,与更多像北京文化这样的产业中坚力量进行合作,推动中国电影产业更好的发展。
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