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新晋吉祥物“颜团子”幕后团队的故事

2017-08-25 04:41:28   中国青年网

“晋宝”具有浓郁的山西传统文化特色。“颜团子”是深受群众喜欢尤其是年轻人追捧的现代动漫形象,是山西文化产业新业态的代表。“晋宝”与“颜团子”的结合,将更好地体现全省人民开放、现代、创新的精神面貌,提升山西文博会“文化三晋美丽山西”的品牌影响,推动山西文博会打造成为全国性的一流文化展会。

“团子主题公园”吸引了不少人

8月24日上午,中国(太原)煤炭交易中心的中心展区内,一座开放式的“团子主题公园”十分抢眼,参观者争相前去展厅内和各个动漫形象拍照合影。神态各异的颜团子和它的小伙伴们吸引着参观者去探索“公园”的奥秘。

“今年我们第一次参展,为了表现出山西文博会‘开放交流’‘多元融合’的主题,在我们的展示园区内,所有搭配的颜色、摆放的物品、自有形象的布置等,都进行了独特的设计。”采访中,十二栋文化山西公司常务副总赵钦钦向记者介绍,此次他们精心打造的这座酷炫的“团子主题公园”,以开放的姿态、时尚的形象、过硬的品牌来彰显山西新兴文化产业的实力。

“颜团子”是一个年轻时尚的代表,也有希望和梦想的寓意。这次牵手晋宝成为第三届山西文博会的吉祥物,这个形象一经推出,就迅速成为引领时尚的微表情萌宠。“山西文博会选定‘颜团子’作为吉祥物,是对山西本土文化产业新业态的肯定。”赵钦钦说,能够在山西文博会参展,对他们这种年轻的文化企业的招商和下一步业务推广很重要。

记者看到,此次展区大致分为两部分,即自有形象和产品新业态展示、部分授权产品和公司发展情况简介,重点展示企业自主开发的国内第一款全方位卡通形象IP综合平台——线上平台MOJIGO。该平台精挑细选了国内外最有特色、最有趣的顶级形象,为优质IP卡通形象提供丰富的扩展资源与广阔的发展空间。“文博会上,我们还会现场为参观者准备团子人偶服表演。”赵钦钦说。

持续高频推出爆款表情包

出现在山西文博会“团子主题公园”里的动漫形象,不仅只有萌萌的“颜团子”,还有跪地叩谢老板的制冷少女,可爱的小僵尸……在你使用微信聊天时,这些形象IP可能多次出现在你的屏幕上。这些,也都出自山西本土文化企业十二栋文化公司。

8月24日下午,记者来到位于高新区的电子商务产业园区,走进“颜团子”的萌发地。

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