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活动期间专门开展了“美丽三亚,浪漫邀请”三亚旅游推介会,三亚市旅游发展委员会调研员唐嗣铣携三亚旅游企业代表联合营销,全方位的展示了三亚旅游资源及产品、航空航班、品质酒店等一系列相关信息。万豪国际集团海南商务委员会会长高锦洪为在场的嘉宾介绍了三亚国际品牌酒店优质产品及服务,让在场的嘉宾对三亚舒适度假环境有了深入地了解;中国南方航空公司驻法兰克福办事处代表与海南航空公司驻柏林办事处代表积极参与三亚营销,并精彩推出法兰克福至北京、上海、西安等中转三亚的航线,港中旅王剑先生推出了“游中国——走进美丽三亚”的联程旅游产品,此次营销联动为德国旅行商提供了更好思维模式,现场更是与德国旅行商共同探讨如何从新加坡、印度尼西亚、香港等地将德国客源带入三亚,积极推动三亚入境游旅,争取更多更广阔合作空间。
BZ公司总裁Sven Meyer先生说,“三亚犹如一个隐藏在南海的璀璨明珠,丰富的旅游资源及高品质的度假酒店都是德国民众最向往的旅游度假体验,希望能与三亚旅游行业共同开发更多产品,运用好三亚的入境免签政策,让更多德国游客能去三亚旅游度假。”
活动现场,众多三亚城市特色的游览观光、休闲度假、海洋运动、高尔夫运动、中医理疗康复、热带雨林与海洋科普等旅游产品精彩亮相,亚龙湾、海棠湾、蜈支洲岛、南山文化旅游区、天涯海角等各路美景竞相斗艳,三亚旅游画册、德语版手绘旅游地图和“吃住行游购娱”等宣传品内容丰富多彩,德国法兰克福市民络绎不绝,或在展台前询问三亚旅游信息,或参与到现场互动环节中来,十分热闹。
德国法兰克福市民Christin说:“这次活动做得很好,三亚这个城市虽然离我们很远,但我依然有所耳闻,如今亲自看到了三亚如此丰富的旅游资源,还了解到这么多便利入境的条件,更坚定了我去三亚的决心。”
目前,“三亚日”城市推介活动已先后走进了泰国曼谷、马来西亚吉隆坡、印度尼西亚雅加达、哈萨克斯坦阿拉木图、俄罗斯莫斯科、英国伦敦、德国法兰克福,通过宣传不断扩大了三亚国际知名度和美誉度。
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