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全国首份电商企业服务新农村建设案例研究报告发布

2017-08-24 14:56:51   央广网

报告指出,农村电商发展不止于授鱼,还为农村、农民带来了更丰富、更完善的信息化服务,为农民提供了发展致富的“渔场”,农村、农民利用电商带来的新理念、新技术和新手段,将自身携带的资产资源带进“渔场”,从而将资源资产收益最大化,真正唤醒了农村长期“沉睡”的资源资产。

吸引大量农村人才回流

报告指出,农村电商为农村居民创造了全新的发展机遇,其以低门槛、风险小等优势吸引了大量青年返乡从事电商创业。2016年初,农村淘宝推出“百万英才”项目,建立农村青年电商人才库。截止目前,该项目已在全国培养输出6万名农村淘宝“村小二”和农村电商带头人,以及30万名农村电商从业人员。

随着农村电商蓬勃发展,农村青年电商从业者普遍能够熟练地使用微博、微信等自媒体工具,不仅推广了当地的好产品,而且宣传了地方风土人情,带动了乡村旅游,实现了农村一二三产业融合。农村电商还以网上销售形式倒推农业生产方式的转型,让农民与市场对接更加紧密,通过预售、众筹、订制等方式增强了农产品生产的精确性,减少了生产的盲目性。

农民服务意识有待提高

通过对农村淘宝的深度研究,报告指出,农村电商发展过程中,还面临着政策供给不足、基础设施滞后、品牌化薄弱、电商人才短缺和激励电商企业与三农发展目标融合不够等方面的挑战。

为此,报告建议,优化政策供给,助推电商网络更广泛地向农村延伸;完善交通、通讯基础设施,确保电商在农村落地生根;进一步加强品牌规划,形成错落有致、各显其能的电商产业格局;完善人才培养模式,增强农民的电商应用能力;提升服务意识,为新农村建设插上农村电商之翼。

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