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二季度中国智能手机交付量同比萎缩11.8% 国产品牌逆势增长

2017-08-23 17:47:23   央广网

在中国市场,这几家主流国产手机厂商正进一步围剿三星和苹果。在全球市场,它们和三星、苹果的差距也在逐步缩小。手机中国联盟秘书长王艳辉分析,市场越成熟,集中度会越高。“手机的发展从海外先进国家经验来看,越成熟的市场越往几个品牌集中。从全球来看,这几个公司的市场份额还是在上涨的,下滑是指市场的需求下滑了。”王艳辉说。

中国手机市场整体萎缩,但华为、OPPO、vivo、小米都实现了增长,那下滑到底出现在哪儿呢?手机中国联盟秘书长王艳辉分析,其实是二三线厂商的日子比较难过,而且,在中国市场上,智能手机已经过了普及期,换机需求在减少。

王艳辉说,“首先,中国的智能手机已经过了普及期,虽然不能说是人手一个,但也是很普及了,这是一个原因。第二个原因是,智能手机现在做的越来越好,使用的生命周期也越来越长,以前可能是一年一换,现在两年三年才换。整体来看,手机销量下滑还是大趋势了,除非发生大的创新。”

另外,由于国内的移动运营商已经取消了对智能手机进行补贴的政策,因此三大电信运营商在二季度的4G新增用户只有5600万户,创历史新低,这自然也影响到了入门级和中端4G手机的销量。

业内分析,今年二季度,购买需求低迷,供应市场遇冷,智能手机市场出货量下降。位居前列的手机厂商,准确把握市场步伐,市场份额持续扩增。全面屏等新技术应用解决方案,将促进手机市场新一轮革新。到今年第四季度,智能手机仍将实现显著增长,不过,依然很难超过去年同期的水平。

王艳辉认为,中国智能手机市场已经逐步饱和:“中国之所以销量下滑,是因为市场已经饱和了,亚、非、拉、印度还属于增长期。以后,中国手机市场上可能是两类公司会活下去:一类是所谓的一线品牌,他们垄断了市场的份额;另一类是小而美的,能找到你的用户群,规模不大,但是盈利好,当然手机会卖的比较贵,有特色。”

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