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“互联网+证券”现磕绊 券商发力自建APP留后路

2017-08-23 11:27:28   央广网

去年4月,曾有《证券经纪业务管理办法(草案)》小范围征求意见,对经纪业务提出明确定义,从而明文规定非持牌机构不得介入证券开户、交易、客户维护等证券业务。尽管相关办法尚未出台,但券商一直对外部APP交易功能何时会被叫停有隐忧。

此前,在自建平台方面颇有建树的大型券商已普遍切断了外部APP的交易功能,在技术开发领域稍逊一筹的中小券商也在近期发力,以求未雨绸缪。

佣金分仓“受不了”

互联网公司对于引流的高收费也令中小券商爱恨两难。

据知情人士介绍,券商与互联网公司在经纪业务领域的合作模式多以“人头费+分仓”进行。即券商一方面为每个通过互联网平台开户的客户按人支付费用,一方面与互联网公司签订时限数年不等的分仓协议,按一定比例分享该客户在时限内产生的佣金。

“通过互联网开户的客户,佣金一般靠近行业最低水平,即万二左右,扣除规费和分成,留给券商几乎可以忽略不计,固然互联网证券讲的是长尾效应,但这尾巴未免也太瘦了。”一位券商从业人士这样表示。

长尾效应之所以能够成立,“尾”够长固然重要,但能从“尾”上薅出羊毛来,也是不容回避的重要环节。在券商的构想中,海量新增客户中应当有一部分参与融资融券、资产管理等增值业务,从而实现逻辑闭环。但此类增值服务目前很难在外部APP中找到有效接口,这成为券商更希望投资者使用自建APP的重要理由。

某券商互金部负责人告诉记者,该券商自建APP此前以同业同类产品作为对标,但现在已经以目前投资者最广泛使用的股票行业APP为参考对象,强化各类行情浏览功能,以求抓住客户痛点,提升投资者使用自建APP的意愿。

不过,尽管蜜月期已尽,但券商与互联网平台的“恋爱”关系尚未结束。多家受访券商相关业务负责人在受访时均要求匿名,“以免惹恼了相关互联网大佬,我们现在还是要抱大腿的。”(⊙记者 浦泓毅 ○编辑 弘文)

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