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第十届海峡两岸(泉州)农产品采购订货会下月开幕

2017-08-19 14:46:17   央广网

一是展馆农业电商特色鲜明。本届“农订会”将继续深化与新农人联合会合作,在“新农人、新农民、新农商”主题馆设置50个展位,与“千县农汇”等多个地方特色农业电商微平台合作设立专区进行展示,以“实物+线上”的展示方式,集中反映互联网农业电子商务及当前农业发展前沿趋势。

二是线上平台建设更趋专业。“掌上农订会”平台将与“掌管生活”电商平台进行合作,借助第三方平台、渠道优势,将线下展会搬到线上,向全国农业电商联盟进行扩散,把“掌上农订会”打造成参展商品展示、销售的专业平台。

三是电商峰会内涵创新提升。第四届海峡两岸互联网农业电商峰会也将在展会期间如期举办。本次峰会以“两岸合作、智创未来”为主题,将邀请多位业内知名专家出席,围绕两岸农业、“互联网+”以及“一带一路”等主题展开研讨,为海峡两岸农业发展提供更多全新思路。峰会还将创新性加入农业电商文创元素,将台湾优秀、有特色的文创产品带到会场进行推广,为两岸农业创客提供全新的对接方向。

四、供需对接渠道双向畅通

供需对接是展会的核心,本届“农订会”将进一步突出供需对接的针对性和实效性,畅通供需对接渠道,提升采购订货实效。

一是前期招商定位明确。本届“农订会”将在往届有效采购商资源继续邀请参会基础上,有针对性邀请对台湾农特产品意向度较高的自贸区跨境台湾产品连锁联盟商家到会,并由新农联邀请大陆农业电商平台到展会参加采购对接活动,持续拓宽采购渠道。同时,展会还提前采集展商信息,将采购对接环节做在前面,吸引更多优质供应商资源,尤其针对台湾农特产品终端化消费趋向的特点,专门面向大陆自贸区、免税区等连锁品牌经营商邀请采购商资源。

二是双选采购无缝对接。第十届“农订会”将继续采取线下、线上两条腿走路方式,举办线下和线上双选采购对接活动。线下采购对接会将走进现场,不仅有6个展区的对应展位为采购商提供现场对接洽谈平台,展会还专门在展馆内设置供需洽谈专区,为广大采购商提供自荐平台,进一步提高供需双方对接实效性、紧密性、开放性。线上采购对接将依托“掌上农订会”平台,与“农订会”网上展馆等平台联线运营,以“互联网+展会”的全新模式,将线下展会搬到线上,打破展会市场与区域的限制,为供需双方提供更加精准对接信息,为采购系统提供更全面的渠道支持。

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