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黄晓明教主的另一个身份,可不是中餐厅大厨

2017-08-17 15:56:17   

咱“明教”还不用心疼教主像吴京扮演的冷锋那样在电影《战狼2》(Wolf Warriors 2)里面自己一个人打遍天下啦,因为晓明为自己找了100个帮手齐心协力把青啤卖到全世界。他们是一百位来自世界各地的消费者代表(consumer representatives from all over the world),在他们的100多个国家和地区为青岛啤酒代言。

他们的代言人(spokesperson)身份可是在过去两个月时间里,在全球社交平台(social platforms)上抢来的。喜爱青岛啤酒的消费者通过微博、微信、Facebook、Twitter、Instagram等平台,分享与青岛啤酒的小故事和“亲密照”来参与青岛啤酒全球举杯共分享“全球代言人计划(Global Spokesperson Plan)”。

因为是面向全球公开征集100位消费者代言人,希望加入青岛啤酒全球代言人行列的国际友人们,从6月份开始用“斗图模式”刷爆了他们的朋友圈。这过程可是比《权力的游戏》(Game of Thrones)友善得多了哇。

最终选中的一百位青啤外国爱好者,从青岛啤酒股份有限公司董事长(Chairman of the Board of Tsingtao Brewery Co Ltd)孙明波、总裁黄克兴等高管手中接过了荣誉奖牌,正式成为了青啤全球消费者代言人。

这些全球消费者代言人们甚至还有一首主题曲《One more》。她由资深音乐制作人(veteran music producer)黄庆元监制,从消费者的角度诠释(interprets)了对于鲜活、激情与梦想的追求(the pursuit of vitality, passion, and dreams),带有强烈时尚感与国际风。

“举起Tsingtao喊一声one more,你用快乐酿造这生活,就算遇到任何挫折,又能算什么……”现场,来自100个国家的全球代言人用刚学到的中文一起合唱,表达他们心中的鲜活正能量(positive energy)。

就像阿根廷的Sebastian讲的那样,万万没想到(he never expected)一年之后能把青岛啤酒卖到阿根廷全国。他们家人几年前喝到青岛啤酒,一致认为很好喝、很新鲜(it tastes good, and is fresh),就开始了青岛啤酒进口生意。 “我们很惊讶,青岛啤酒在我们阿根廷扩张得这么快!”

这一百位“歪果仁”来趟中国,来趟青岛,就只带走这一首中文歌就回家了吗?他们还带回了青岛啤酒这100个市场量身打造的限量版“百国纪念瓶”礼盒(“100 Countries Souvenir Weizen Glass” limited gift pack)——经典1903、青岛纯生、奥古特三款青岛啤酒主打产品,搭配啤酒纪念杯。纪念杯在设计上集合全球不同语言表达的“干杯”,共同汇聚成杯身正中的“100”数字,诠释全球举杯共分享。

(来源:中国日报双语新闻编辑部)

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