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《战狼2》力克三部新片 即便是“炮灰” 也各有特色
针对影片热度不佳,前日,《鲛珠传》导演杨磊在接受记者采访时也做出回应。他坦言对目前的票房成绩并不满意:“这部电影的市场定位是暑期档的合家欢型电影,其中还有一个萌宠,是轻松的、带有喜剧感的一部玄幻动作题材。目前,很多妈妈都还不知道这个电影是可以带小朋友来看的。现在的票房其实和我们一开始定位还是有差距的。”黄岸/文
电影质量比档期更重要
文/黄岸
众所周知,档期对于一部电影在市场上成功与否,起着至关重要的作用。也许有人会说,这三部大片碰上《战狼2》这么热门的“现象级”大片,算是“生不逢时”,然而,再好的档期也不是万能的,如果电影本身就不好看,无论如何都难以说服观众买单。
《战狼2》的成功,可谓是天时地利人和,但更重要是影片本身质量不俗,又恰好击中了观众的情感需求,才能获得今时今日的票房奇迹。可以说,无论是业内还是片方本身,事先肯定没有料到,与《战狼2》定在同一档期,会碰上如此强劲的对手,但这恰恰也说明,每部电影都有自己的“命”,决定一部电影最终能否成功,其中所涉及的因素是多种多样的。
不过,无论如何,想要获得市场的高度认可,影片本身的质量好是第一要素。档期只能是“锦上添花”或“雪中送炭”,先把电影拍好,才是每一个创作者不能忘却的初心。如果不顾作品本身质量,一味追求或过分关注档期、营销等外部原因,最终也难以获得观众认可。好在《侠盗联盟》《心理罪》在质量上还是有不俗表现,才能在竞争如此激烈的市场环境之下依然杀出一条血路,保持较为亮眼的表现。
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