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公共场所免费WiFi运营效果不理想:成本高 维护难

2017-08-13 10:26:47   央广网

于佳宁指出,随着提速降费的推进,无论是政府还是企业,维护和升级免费WiFi的积极性都可能会继续下降。电信运营商和一些互联网企业合作推出了一些低价的套餐,几乎实现了10块钱一个GB的全国流量资费水平,或者说是每天花一两块钱就可以用500M甚至是更多的流量。同时有很多定向的流量套餐。消费者使用流量的成本越来越低,导致他使用公共WiFi的动力会逐渐下降。

由于投入高、回报低,再加上提速降费的冲击,公共场所的免费WiFi越来越不好用了。那么接下来,随着通信运营商的网速越来越快,资费越来越低,免费WiFi还有继续建设的必要吗?

公共场所免费WiFi是否值得继续建设,要同时考虑当前的需求和未来的潮流。目前,随着通信运营商加大流量优惠力度,认为免费WiFi可有可无的人越来越多。

但流量使用的多少因人而异,如果经常用手机在线看视频,就可能对额外流量有现实的需求。

通信行业专家马继华说,免费WiFi还渐渐被赋予了大数据收集的功能。它可以获取客户的位置信息和使用者的信息。

这也是当前对待免费WiFi,政府热情高涨的原因之一。地方认为这是智慧城市的一部分,通过数据的收集和挖掘,可以为民生、公共安全和城市生活提供更好的服务。像甘肃兰州最新出炉的智慧城市发展规划,就提出要为更多公共区域提供免费WiFi;山东济宁则刚刚把这项工作列为“为民办十件实事”之一。

不过记者注意到,三大运营商都已经在大数据领域展开布局,因此另一种声音认为,大数据的收集完全可以通过通信运营商来完成,当前更应该通过推进提速降费和通信行业市场化,把流量费用降下来,而不是重复建设网络设施。北京邮电大学信息经济与竞争力研究中心主任曾剑秋表示,未来的潮流就是WiFi将退出历史。他认为流量其实是一个过渡的概念,随着3G、4G、5G的发展,技术、速率、带宽足够强,同时资费又足够低,电话想打就打,手机想用就用,大家就会忽略掉或者忘掉所谓的WiFi是什么。

目前,对于免费WiFi要不要继续推广建设,官方还没有统一的态度。工信部信息中心工业经济研究所所长于佳宁认为,一定时期内,WiFi还会是运营商网络的有效延伸和补充,免费WiFi的运营平台可以向第三方转嫁流量费用,以降低成本,即从向用户去收费,改成向互联网内容提供商去收钱。在WiFi模式下,现在后置流量收费的模式尝试比较少,相信未来后置流量模式可能会更加普及。

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