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【皓脉】百丽达芙妮败局如何破解?

2017-08-13 10:22:47   央广网

5、资本运作。上市是品牌扩张的必经之路。要进行兼并、收购,做大做强品牌,通过资本运作进行扩张。

6、打造产业链,形成规模效应。资本积累到一定程度就要打造行业产业链,或者产业集群,利用规模产生马太效应和聚焦效应。

7、财聚人散、财散人聚是把双刃剑。只有真正做到股权下放,自己的股份虽然少了,但公司这块蛋糕做大了,老板实际得到的利益会比之前更大;相反,股份死死拿在自己手头,蛋糕年复一年还是那么大,老板得到的实际利益始终只有那么多。只有真正做到股权下放,才会吸引更多的各类专业人才加盟,才能留住耕作的骨干人才,品牌才会越做越响亮。

8、经营权和所有权的剥离。当企业上升到一定规模以及多品牌多产业运作后,企业必须要对经营权和所有权进行剥离,以便更好地适应市场,拒绝“一言堂”带来的危害,因为,企业是属于社会的也是属于股民的,你可以拥有所有权也可以是股东或经营者,但一定要专业的人做专业的事,坚决要把经营权和所有权进行分离,让企业能够更良性的发展。

9、运用众筹等新金融工具,解决市场、资金、营销等问题。众筹工具的运用可以作到零库存,把产品设计好放到网上,消费者先付钱后发货,一周货到。不断设计时尚美观的好产品,把产品打造到极致。先用五年时间拿下中国市场,再十年时间拿下全球市场,占领行业的制高点。

宏皓

中国金融智库首席金融学家、中国金融家俱乐部主席、中国金融促进会会长、中央财经大学证券期货研究所研究员、北京交通大学客座教授、中经产业基金理事会秘书长。

25年从事金融投资理论的研究和实践,指导各地政府产业投资基金的建立及运作,帮助地方政府用金融创新搭建多元化的投融资平台实现转型升级。中国讲金融最权威的专家。

近10年来著有《理财决定命运》、《融资决定成败》、《金融学家给你的七封信》、《中国未来经济模式——互联网金融如何助推中国经济转型升级》等24部著作。

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