新闻
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170813/31083105_2.html
Server: cms-8-252
Date: 2024/06/16 06:37:52

Powered by China
China

“网红”自媒体出书成风 花钱阅读可有人买单?

2017-08-13 08:55:45   中国网

“公号出书属于‘短平快’,在某种程度上可以认为是粉丝经济,尤其是一些文章内容好的公号,粉丝粘性很高,假如一个‘网红’级的公号有一百多万粉丝,那书也将有一个可预见的有保障的销量。”提到此类图书,一名出版业内人士对记者分析道。

《医本正经》书封。磨铁图书供图

但该业内人士认为,这样的书内容一般多是公号已经发表发的文章,加上其它一些原因,很难出现“经典款”,“大的微信公号出书,成功的挺多,但失败的也有”。

对于这些图书,读者评价不尽相同。比如在某电商平台上,有一名读者这样评论《新史记·秉笔画时代》:“非常期待的一本好书,可惜书中篇幅有限,许多好文未能收录,冀望再出几册予以概全。期盼”。

王玲(化名)坦言自己看过不少本“网红”公号自媒体人推出的图书,感觉质量参差不齐,“相对于看公号上的电子版,我也愿意花钱实体书。有些很好,能学到一些知识;有些就好像是心灵鸡汤。”

《六神磊磊读唐诗》在豆瓣上获得了较高评分。图片来源:豆瓣读书评分页面截图

“实体书是以另外一种形式传播知识,好的公号内容出书无可厚非。”张静(化名)认为,作为读者来说,阅读好内容才是关键,载体是什么形式无所谓,“只是有些自媒体出的书,个人感觉价值不大,更像是在蹭公号的热度,将其变现”。

针对上述现象,白烨指出,“网红”自媒体人出书,作者很好地利用了自己的受众群与影响力:他们愿意出书,也有人愿意去看,属于自我宣传行为的延伸,是与受众变换了方式的互动。所谓热棒,也是来自“粉丝”群体,这种出版与阅读现象基本不在文学评论与图书评论的视野之内,属于市场化的读物写作与文化消费。

在白烨看来,出版物属于文化产品,应该传播积极有益的内容,传扬健康向上的精神,“真正有价值的,是那些让人看了或者思想上有所启迪,或者情感上得到陶冶、在精神上获得滋养的。用这样一个标尺来看,我觉得我们的出版物中,可看可不看的,甚至给社会添乱的……都屡见不鲜。现在每年都有几十万种图书问世,‘有数量,缺质量’已成为一个不可小觑的严重问题”。(完)

上一页2/2下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170813/31083105_2.html
Server: cms-8-252
Date: 2024/06/16 06:37:52

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170813/31083105_2.html
Server: cms-8-252
Date: 2024/06/16 06:37:52

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170813/31083105_2.html
Server: cms-8-252
Date: 2024/06/16 06:37:52

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170813/31083105_2.html
Server: cms-8-252
Date: 2024/06/16 06:37:52

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170813/31083105_2.html
Server: cms-8-252
Date: 2024/06/16 06:37:52

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170813/31083105_2.html
Server: cms-8-252
Date: 2024/06/16 06:37:52

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170813/31083105_2.html
Server: cms-8-252
Date: 2024/06/16 06:37:52

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170813/31083105_2.html
Server: cms-8-252
Date: 2024/06/16 06:37:52

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170813/31083105_2.html
Server: cms-8-252
Date: 2024/06/16 06:37:52

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170813/31083105_2.html
Server: cms-8-252
Date: 2024/06/16 06:37:52

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170813/31083105_2.html
Server: cms-8-252
Date: 2024/06/16 06:37:52

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170813/31083105_2.html
Server: cms-8-252
Date: 2024/06/16 06:37:52

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170813/31083105_2.html
Server: cms-8-252
Date: 2024/06/16 06:37:52

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170813/31083105_2.html
Server: cms-8-252
Date: 2024/06/16 06:37:52

Powered by China
China