404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170810/31068195_2.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 18:47:31 |
Powered by China
China
电商炮轰劣质OEM葡萄酒 称中国消费者一年多花300亿冤枉钱
不过在醉鹅娘看来,目前贴牌酒的乱象正在影响正常经销商的经营。一方面,正规经销商的成本更高,如果找一批品质不错的酒液做贴标,成本和售价都高于卖劣质酒的,利润反而不如卖劣质酒的,而零售价格上,卖劣质酒的价格更低,更有优势。
中国葡萄酒拐点期的产物
记者了解到,OEM贴牌酒并不是违反行业规则的行为。在中国,OEM贴牌酒主要出现在20世纪末和21世纪初,葡萄酒属全产业链,要拥有品牌,生产环节至关重要,但对于酒商而言,本身进入葡萄酒生产环节的难度较大。此外,做OEM酒可以摆脱来自上游的严格管控,拥有自控权和自主定价权,不用和其他同品牌代理商争夺市场,也不用担心被上游大厂压货、压返点或被因完不成销售任务而被换掉等问题。同时,在没有对比的情况下也更容易卖出较高的价格和利润。
葡萄酒资深专家智德营销总经理王德惠告诉第一财经记者,目前OEM酒在国内进口酒中还是扮演着重要的角色。目前中国葡萄酒市场正处于一个拐点期,是普及阶段的开始。以前中国葡萄酒没有像白酒和啤酒一样是从低端发展到高端,而是作为舶来品直接从高端起步,导致了普通大众不喝也喝不懂。但随着行业进入普及阶段,普及过程中需要让葡萄酒走向大众市场,因此价格便宜也是第一需求。
他认为,目前国产葡萄酒的种植和品质都还不能完全满足市场的需求,虽然近年来国产葡萄酒的品质有很大的进步,屡屡获奖,但还需要一个整体性品质的提升和消费信任基础的提高。另一方面,在普及阶段,大量的贸易商改做进口酒,但方式无非是进口原酒、代理国外品牌、收购酒庄和OEM。相比于难度更高的进口原酒灌装和收购酒庄的方式,简单灵活的OEM也就成为酒商更好的选择。此外,在欧洲、澳洲等主要产酒国同样面临供大于求的问题,多余的产能需要找出口,也促进了OEM的兴盛。
根据中国食品土畜进出口商会统计,从2007年开始国内葡萄酒进口就进入快速发展期,2016年的中国进口葡萄酒的总量已是2010年的4.4倍,年复合增长率超过27%。行业的高速增长带动了大量的进入者,2007年进口葡萄酒的进口商为1172家,而到2016年,这一数字已经增长到5329家,事实上每年都会有较高比例的进口酒商被淘汰,但依然有大量的进口商涌入其中。
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170810/31068195_2.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 18:47:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170810/31068195_2.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 18:47:31 |
Powered by China
China
相关阅读
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170810/31068195_2.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 18:47:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170810/31068195_2.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 18:47:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170810/31068195_2.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 18:47:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170810/31068195_2.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 18:47:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170810/31068195_2.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 18:47:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170810/31068195_2.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 18:47:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170810/31068195_2.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 18:47:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170810/31068195_2.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 18:47:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170810/31068195_2.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 18:47:31 |
Powered by China
China
加载更多>>
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170810/31068195_2.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 18:47:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170810/31068195_2.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 18:47:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170810/31068195_2.html |
Server: |
cms-8-252 |
Date: |
2024/11/05 18:47:31 |
Powered by China
China