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锁场、精神股东、十里拉面 暑期档热词你听说了吗

2017-08-10 08:38:50   中国青年网

据悉,粉丝这次是利用了影市上的预售票机制,这一机制最早是2014年宁浩导演的《心花路放》上映前采用的,当时该片提前预售,预售票房过亿元,上映后该片口碑也不错,最终票房超过11亿元。此后,片方和院线就开始运用预售机制。

上映前,影院经理先提前放出预排片,再根据预排片的售票情况,判断该电影上映后是该多排片还是少排片,同时如果预排片的场次没有人买票,影院经理也可以在电影上映前取消排片,改放别的热门电影。

锁场所造成的弊端,就是让影院经理无法修改预排片的场次,也就是说,粉丝只要每个预排片场次买一张票,影院也得放映该电影。粉丝的出发点就是“锁”住这些场次,至少保证电影有足够多的排片,再祈祷还有更多想看电影的人能持续买票。甚至还有更热心的粉丝,自己买了好几张票,然后随机派给路人,等于自己花钱请路人看偶像演的电影。

然而,《三生三世十里桃花》的粉丝“锁场”行动,出现的结果是上座率以惊人的幅度下滑,8月3日,该片均场人次有57人,第二天变成了30人,到8月8日,该片的均场人次只有12人。该片的排片占比,也从第一天的32.2%、第二天的37.5%、第三天的31.2%,变成如今的不到20%。

有影院经理透露,其实锁场根本没用,最多只给粉丝锁住前几天的排片场次,影院经理排片看的是上座率,如果上座率很低,接下来的排片自然会大幅度调整,前面锁得多,造成上座率越低,接下来的排片就会更少,且这种行为还可能给影院经理留下个印象,就是该偶像演的电影,粉丝很可能制造“虚假繁荣”的局面,以后排他们演的电影的场次,也会更加留心“挤水分”,其实对偶像来说,这并不是好事。(记者 马泽望)

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