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对市场需求的密切关注,正倒逼大疆不断创新技术、优化用户体验。极快的技术迭代与响应速度,以及由此构建的在飞行控制、云台、图像传输、相机等核心领域的技术竞争力与产品整合能力,成为大疆保持大幅领先优势、持续领跑无人机产业的利器。
陈章见证了大疆产品技术的快速迭代与进步。“在‘悟1’推出之前,大疆部分产品在遇到外界强干扰时,飞行容易失控甚至发生‘炸机’事故。这严格来说是算法缺陷,大疆很快修正了这个问题。到今天,由于产品本身缺陷导致的事故已经很少了。”陈章说,“除了纠错速度,大疆主打产品的更新速度也体现出超强的技术储备实力。”以无人机产品“精灵”系列为例,从2012年至今,大疆主打无人机产品“精灵”系列共推出4代13款一体机产品——“精灵1”内置GPS模块,形成一体机的基本雏形;“精灵2”解决了图像传输和部分拍摄的问题;“精灵3”加入视觉定位系统,部分实现智能化;去年发布的“精灵4”堪称“地表最强无人机”,作为一款“划时代的经典产品”,机器视觉已经开始进入实用场景。依靠机器视觉,无人机已经具备环境感知与避障、视觉追踪、指点飞行三大创新功能,不再是一台“提线木偶”,而是具备一定自主飞行能力的“空中机器人”。
在保持极高市场占有率的同时,大疆的新品发布频率之高、速度之快令同行“望而生畏”。据不完全统计,去年至今仅一体机新品大疆就推出了超过20款,这无疑树立了非常高的行业竞争门槛。
与苹果、微软等技术上自成一体的企业类似,大疆已经形成技术与产品系统高度自给自足的闭环。“无人机首先是一个飞行产品,安全性非常重要,它和地面行驶的车辆不同,车辆有故障可以随时停下来,而无人机要尽可能避免从空中坠落。相比开源系统,闭环更能保证产品安全。”徐华滨更倾向于从产品风控角度来解读“闭环”,“另外,为了保证公共安全,防止无人机进入禁飞区,基于闭环我们推出地理围栏系统,收效很明显”。
大疆还于2014年起发布了基于“精灵”无人机的开源软件开发套件(SDK),连续举办两届“开发者大赛”,鼓励不同背景的研发人员和发烧友、在校学生利用开源平台来挖掘民用无人机的新应用领域。“无人机的应用场景很多,平台开放后用户可以与大疆进行不同层次的深度互动,共同建立无人机的应用场景生态体系。”王帆说。
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