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黑毛驴拉动百亿元产业链

2017-08-09 07:40:54   中国青年网

作为中国医药质量管理协会当值会长,秦玉峰在质量管理分享报告中也详细阐释了这一模式:上游坚持“把毛驴当药材来养”,实施“全产业链、全过程溯源工程”,做大百万头、百亿元黑毛驴产业链;中游以“阿胶+”战略为引领,深化全员工匠精神、剂型方便化工程,大力推进研发创新和智能制造;下游坚持“顾客变游客、游客变顾客”,实施“体验营销工程”,做强百万游客体验旅游产业链。

“东阿阿胶的长寿基因,是安全、有效,背离了就会被淘汰。”秦玉峰说,质量是东阿阿胶的最高道德,东阿阿胶坚持以质取胜、以质求强,以全员工匠精神打造极致品质。作为国家品牌计划一员,东阿阿胶65年产品质量抽查合格率保持100%,高于国家质量安全标准控制,出口日本的产品,通过了日本厚生劳动省最严格的质量检测,842项包括农药残留、兽药残留、重金属、细菌等在内的检测项目均为“零检出”,这些都是最好的证明。

“呵护不好这个品牌,就是历史的罪人。”多年来,秦玉峰一直把这句话挂在嘴边。东阿阿胶品牌价值340.53亿元,10次入围中国500最具价值品牌排行榜,10年品牌价值递增近8倍,2016年,还入选了国家品牌计划前10位。

通过一个企业、一个产品带动一座城,这正是东阿阿胶一直努力的方向。但东阿阿胶的脚步不止于此,他们正瞄准更高目标,向世界一流企业迈进。

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