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内蒙名片“乳”此精彩 伊利用全球智慧打造民族品牌

2017-08-08 17:40:22   中国经济网

(经过多年发展,伊利已经建立了多个领先的技术研发和产学研合作平台,并成为国家工信部颁布的首批“互联网与工业融合创新试点企业”。上图分别为伊利创新中心实验室和伊利工厂自动码垛设备。)

打造全球乳业的中国名片 伊利国际化战略扎实推进

如今的伊利已经走向了世界舞台,在“一带一路”倡议深入实施的背景下,伊利的国际化战略扎实推进。目前,伊利在亚洲、欧洲、美洲、大洋洲等乳业发达地区构建了一张覆盖全球资源体系、全球创新体系、全球市场体系的骨干大网。2014年11月21日,伊利大洋洲生产基地一期揭牌,该项目是目前全球最大的一体化乳业基地。今年3月25日,伊利大洋洲生产基地二期正式揭牌,被认为是中国新西兰两国加强经贸合作的标志性项目。同时,因为其“输出管理、输出标准、输出智慧”的模式,成为落实国家“一带一路”倡议的新典范。

(在国际化战略推进下,伊利的品牌影响力已辐射到全球多个国家和地区。上图分别为伊利全球产业链覆盖展示图、全球最大的一体化乳业生产基地——伊利大洋洲生产基地。)

 展现责任与担当 成为全球最值得信赖的健康食品提供者

在成长为中国名片乳企的同时,伊利始终不忘回馈社会,围绕“社区、青少年、环境”三大核心目标的健康发展,形成并且践行一套完整的企业社会责任体系——“健康中国责任体系”。同时,通过带动产业链各端的协同发展实现产业链共赢,伊利投入资金进行奶农技能培训,开展了1100余个精准定位帮扶项目,带动500万奶农走上了脱贫致富的道路。

目前,伊利已经为社会公益事业累计投入资金8亿元,在业内开创了三个“第一”,即第一个完整的健康中国社会责任体系、第一个社会责任应急预案、行业内第一份企业公民报告,用实际行动落实了“成为全球最值得信赖的健康食品提供者”的品牌愿景。

(伊利秉承“平衡为主、责任为先”的伊利法则,坚持“健康中国”计划,打造企业社会责任体系。)

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