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2017冷年收官盘点:志高三大战略全线告捷
2017-08-07 15:33:11 中国经济网
2017年4月19日, 志高在北京人民大会堂举行了“让中国制造再次伟大”发布会,成为志高品牌高端化战略的标志性事件。会上,志高宣布与成龙续下十年之约,成为家电业首个一次性签署十年的品牌代言合作,一举震动国内企业界。同天,志高大手笔“承包”《人民日报》一整版广告,同时,“让中国制造再次伟大”的广告语也在活动当天于纽约时代广场滚动播放,一举吸引了全世界关注的目光。2017中国家用空调及净化产业高峰论坛上,志高空调“让中国制造再次伟大”更获评“2017冷年家电业最佳营销案例奖”。
全球化战略“双翼齐飞” 一展中国制造雄风
从续约国际巨星成龙十年品牌代言开始,志高征战全球市场,要做世界级企业的目标在其全球化战略中展露无遗,一个更具全球化、国际视野的志高品牌新形象全面升级。
从海外客商大会移师奢华之都迪拜,吹响志高海外市场全面进军的“集结号”,到启动主流市场、新兴市场“两翼齐飞”的全球化发展战略,志高不断加速海外市场布局与扩张。在欧美主流市场,志高品牌影响力亦与日俱增。以美国市场为例,从三度登陆纽约时代广场广告牌,一展中国制造雄风;再到赞助美国NASCAR汽车赛,与可口可乐、美国联邦快递等世界一线品牌上演同台“飚车”,2017冷年志高对美品牌动作上“一路开挂”。在市场表现上,2013年以来,志高对美空调年出口量连续三年翻番,2017冷年同比增长更达140%;截至2017冷年上半年,志高在美国的市场占有率已高达10%。在新兴市场,以“一带一路”沿线国家为重点,志高借助政策东风,不断加大沿线自主品牌的推广。据了解,志高空调在“一带一路”国家所占的市场份额为10%左右,即每10台空调,就有一台是志高空调生产的。
2018冷年空调市场开盘战役,目前即将全面打响。凡是过去,皆为序幕。面对已经开启的新冷年,志高继续秉承“高端化、智能化、全球化”的三大杀手锏,引领行业新风尚,更以全球化视野,实现国内、海外两个战略市场的新驱动,擦亮中国制造新名片。
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