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揭秘刷单产业链:从提示到暗语 隐蔽手段躲监管

2017-08-05 11:07:06   国际在线

在刷手的操作指导中,平台会特意提示“严禁在阿里旺旺聊天中提到平台、刷钻、刷单等忌讳字眼”“同一淘宝号刷单保证‘月不过20,周不过5’”。这些所谓的“提示”,就是为了躲避平台监管。

商易网客服告诉记者,在注册完成绑定认证后,即可到任务大厅接任务。“手机、真签、审核、实名、停留”“商保、江西省、客服聊天”……任务内容除了会标明刷手所需垫付金额和悬赏豆豆数,还会使用一些“暗语”。不同的“暗语”表示不同的刷单手法。例如“商保”要求刷手必须在网站购买300元的商业保险,“审核”意为接单后必须加商家QQ号进行审核,“客服聊天”则是需要跟商铺客服进行假聊。

抢接任务并通过商家审核后,刷手即可进行付款,付款页面有商家所提要求的具体操作流程,比如在淘宝首页搜索关键词、随机点开相应数量宝贝链接进行比货、按要求时间在页面停留等,界面操作说明清晰明了。

完成相应操作,走完发货、收货、评价等流程,待商家审核无误后,刷手便可得到所垫付的本金和佣金,佣金费用从几元到几十元不等。

记者采访了解到,类似的刷单行为是被明令禁止的,各大电商平台也在不断加大对刷单行为的打击力度。然而,在利益驱使下,各类刷单平台也在不断转换运作方式,分工更细,操作更隐蔽,假聊、购买快递单号、发空邮包等手段几乎可以达到以假乱真的程度。

监管靠法律也靠技术

商家靠刷单赚好评,最终损害的是消费者的利益。有调查称,超过3成的消费者因信了“刷出来的好评”而吃过亏。

“刷单可使消费者对商品产生错误的认识,从而作出错误的选择,侵犯其知情权,是严重的欺诈行为。”吉林卓行律师事务所主任张严军告诉记者,依据《消费者权益保护法》《反不正当竞争法》相关规定,刷单行为应承担相应的民事责任和行政责任。

此前,国家工商总局出台的《网络交易管理办法》虽明确了不得以虚构交易、删除不利评价等形式,为自己或他人提升商业信誉,但对违反者仅按规定处以1万元以上20万元以下罚款。违法成本低而获利高,不法分子就有了以身犯险的动力。

张严军认为,目前对刷单行为的监管力度不够,相关法律也不够完善。他建议,应细化司法解释来规范这种不法行为并与电商平台、店主和消费者形成合力,共同进行监管和整治。

数据是互联网公司的基石,而刷单造成的虚假繁荣破坏了数据的真实性,让平台氛围和信用体系也面临冲击。因此,电商平台和消费者一样也是刷单行为的受害者。

2016年年底,阿里巴巴集团通过民事诉讼的方式向法院状告刷单平台“傻推网”涉嫌严重危害市场竞争秩序,索赔216万元。目前,阿里巴巴已经组建了专业队伍持续追踪刷单团伙的线下行踪,从去年4月至今,配合执法部门连续查处了“整点抢”“牛刷刷”“领啦网”“蓝天碧水”“蓝天网”等大型刷单平台。

有专家认为,因刷单行为的技术性和隐蔽性,技术可能才是这一违法行为的终结者。也有专家建议,应尽早建立起对电商的征税体系,与交易数据进行对接,才能有力打击刷单行为。 本报记者 柳姗姗

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