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“十万个冷笑话”成都制作团队：“逼”出三头六臂

2017-08-03 17:09:27   

不愿透支“十冷”IP 虽然《十冷》取得了成功，但也让卢恒宇和李姝洁吸取了教训：如果没有自己的制作团队，或者没有操盘制片的能力，只有靠制片方委派的其他团队，会变得很被动。 “所以我们从导演工作室的定位，转向了做公司。”卢恒宇说，在《十冷》上映前，就获得了天使融资，所以电影上映后，他们开始进入资本市场。在《十冷2》中，由卢恒宇和李姝洁创立的成都艾尔平方文化传播有限公司成为出品方之一。 在日前公布的2017年成都市动漫产业发展扶持项目名单中，《十冷2》有幸入列，该项目也是鼓励成都在国内产生一定影响力的作品。卢恒宇觉得，这是一个意外的“红包”，“很惊喜”。但他也清楚地知道，做原创，不能光盯着政府的扶持，必须要在市场中摸爬滚打。“我们不管有没有扶持，都会做这些事情。” 除《十冷》外，卢恒宇和李姝洁还先后制作过《尸兄》第一季、《镇魂街》等动画作品，但《十冷》让他们为更多的人所熟知。当被问及会不会继续挖掘“十冷”IP时，他们表示，“十冷”已经成为一份触及灵魂的情怀，也愿意继续为这个IP服务，但并不赞成过度开发IP。 李姝洁还记得，之前成都有一些赚到钱的游戏公司，看到动画市场变好，也想来分一杯羹，但这些公司不知道怎么组建团队，只有到处挖人。“实际上，IP并没有吹得那么大，也不见得唯IP论有多正确。因为一个IP，如果能不停地让它创造价值固然好，但是一个IP火了，大家都来薅，那羊就没有毛了，有可能透支IP的价值。创作者应该保持冷静，思考如何维护和提升IP价值。”

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