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《挑战的法则》热播 揭秘品牌植入都有些什么玩法
2017-07-27 07:53:00 中国经济网
花式植入3:百无聊赖的“转场嘉宾”
不少综艺节目上,常看到一言不合就口播的情况,那些口播和转场内容也是硬得让人不忍直视。在《挑战的法则》中,以一个公牛装饰开关作为转场嘉宾,通过按动开关,开启下一场演出或者下一个新发展,通过按动开关打开新一章节的过度显得顺理成章。
见惯了寻常节目中动不动就甩出大大的logo,还有主持嘉宾滔滔不绝的口播方式,小编认为节目组这样的过度设定属于可接受范围内,只是没有了雷人至极的浮夸效果,以及脍炙人口的口播内容,客户也能买单,确实“心很宽”。
花式植入4:怒刷存在感的温馨小贴士
还记得那些综艺节目上的小标签和slogan吗?有不少都是让观众捧腹大笑的段子。而《挑战的法则》中,这些段子则变成了贴心的小贴士和提醒,如最后的落水环节中,在入水一刻,你以为屏幕会出现“洗洗更健康”或者“酷~”这些字眼?而实际上却是“公牛装饰开关提醒您请勿模仿”,看到这里,相信许多观众会和小编一样,被这突变的画风吓得怔住几秒,如此具有教育意义的slogan在如今的综艺节目上真不多见。
小编不得不说,这样的标语简直是植入界的一股“清流”。小编估摸着,品牌方是希望传达更多正能量给观众吗?不过画风突变的slogan,确实怒刷了一回存在感,只是没有了朗朗上口的小段子,给观众留下的印象倒变得没那么深刻了,是从善如流地选择让人难忘的“重口味”?还是坚持自我来一波标新立异的“小清新”?看来“鱼与熊掌”是难以兼得了。
从《挑战的法则》中,我们扒出了如今综艺节目里最常出现的品牌植入玩法,不论是奋力露出求关注,还是植入情节求认同,亦或是怒刷存在感表现其品牌形象的提示语,公牛装饰开关作为《挑战的法则》特约赞助商的广告花式植入形式,还是给小编我留下了深刻印象。以上这些花式植入,你在观看节目的时候也注意到了吗?
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