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国片当自强 《建军大业》《战狼2》能否担起救市重任

2017-07-25 09:33:05   中国青年网

从目前院线的排片表来看,将于7月27日前后上映的两部军事题材主旋律电影被寄予了厚望——《建军大业》和《战狼2》。这两部国产片,一个从过往的历史里发掘故事,一个向更广阔的世界拓展剧情,但都以《湄公河行动》为榜样,打破以往主旋律电影高大全的表现模式,试图用青春热血的温度将英雄还原成鲜活的个人。

据电影专资办的数据,中国电影市场2017年上半年共收获票房约272亿元,比去年同期(245.85亿元)仅仅提高了10.5%。而在上半年的票房争夺战中,国产片表现乏力,输给了进口片,未能守住50%的份额。上半年96部进口片碾轧143部国产片,拿下167亿元票房,占总票房的61.5%。如果国产片还想保住“半壁江山”,必须要在下半年发力,尤其是暑期档和贺岁档的阵地不能丢。

然而,理想很丰满,现实很骨感。进入暑期档以来,国产片和进口片均表现疲软,相较而言国产片的表现还要更差一些。进口片方面,领衔出战《变形金刚5》成了史上口碑最差的一部,其票房最终以约15亿元的成绩收官,未能达到预期的20亿元。即便如此,15亿元也是国产片无法企及的关口;国产片方面,《绝世高手》、《青禾男高》等国产片票房和口碑均表现平平;《悟空传》毁誉参半,票房高开低走;《绣春刀2》空有口碑,上映5天累积票房还没有突破两亿元大关……事实上,在如此呼唤国产片挺身而出的今年暑期档,过去的一个月内并没有任何一部国产片杀出重围,成为票房上的爆款。

如今,已进入暑期档大战的高峰期,平均每天都有3部以上的新片登陆院线,究竟谁能成为国产片的救市奇兵?市场将目光投向了7月底上映的两部主旋律电影——《建军大业》和《战狼2》。长期以来,主旋律电影被大家打上了呆板、说教的标签,但去年国庆档《湄公河行动》靠口碑完成逆袭,证明了主旋律也可以拍得接地气,也可以拍得打动人,同时也证明了市场需要更丰富的类型片。《建军大业》和《战狼2》,都试图拍出一部让观众热血沸腾、能够产生共鸣的主旋律电影,究竟谁能成为下一个《湄公河行动》,还有待市场的检验。北京晨报记者 杨莲洁

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