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最红的偶像派还在扎堆
既然是针对学生党的暑期档,那么这个档期的剧集自然也就是年轻偶像明星的主战场。去年暑期档就已经吸引了一大波偶像明星入主,比如李易峰出演了《诛仙青云志》,陈伟霆和张艺兴出演了《老九门》,在学生的世界里,他们都颇具号召力的偶像。业内也普遍认为,能够挑得起暑期档收视重任的才真正算得上是电视咖里的流量担当。
今年暑期档依旧吸引了一大波当红的花旦小生,硝烟气味更胜从前。暑期档的常客赵丽颖霸气回归,陈伟霆携手刘诗诗共谱爱曲,网络上不缺拥趸的郑爽前来应战,天团Tfboys同框圈粉,甚至已经“超龄”的黄晓明也要拉着宋茜演绎《上古情歌》,还有新科金马影后周冬雨、大热女演员迪丽热巴和谭松韵等。从已开播的几部作品看来,人气和地位不能简单地决定他们的号召力,演技是否走心才是学生党衡量的标准。这个暑假,赵丽颖、窦骁和白敬亭等就在演技炸裂的评价中“圈粉”。
最受宠的还是爱情剧
爱情剧是偶像剧里的主流品种,这种故事主线围绕男女主角的感情脉络来展开,时常会换上不同的外衣,仙侠剧一度是偶像剧领域里的热门包装皮,比如《花千骨》里塑造了白子画和花千骨这对“师徒CP”,让霍建华禁欲系老干部的形象深入人心。暑期档电视剧造CP的进程还在继续,只不过,它的包装外衣变了。编剧无需费神再给观众造一个新的世界观,剧集被贴上“烧脑”“权谋”的标签之后,似乎就成为了品质的保证,以此来吸引学生党的眼球。
今年暑期档,《楚乔传》和《醉玲珑》在讲述“权力的游戏”,赵丽颖饰演的楚乔卷入到政权的斗争里;陈伟霆在《醉玲珑》里饰演西魏王子,则在“宫斗”里展现狼性。不过,剧集最终的舆论导向,还是需要往“正能量”上靠拢,主角们斗得你死我活,都是“主宰自己命运”的态度。此外,有的剧集就更加直白,用运动题材来洒热血,比如《我们的少年时代》《浪花一朵朵》等。学生们放暑假了,也不能忘记“打鸡血”。
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