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北京最后一家“金钱豹”已停业!供应商上门讨债称其拖欠2000万元

2017-07-04 08:17:28   

图片来自大众点评网

门店告急或因管理存漏洞、经营模式老化

两次“卖身”或暴露管理问题

2011年7月,欧洲知名的私募股权投资商安佰深接手金钱豹。这一次的“卖身”,被外界解读为是“金钱豹为上市铺路的信号”。

2015年6月,香港的嘉年华国际收购金钱豹,价格为2.53亿港元。

对于这两次“卖身”,中国食品产业评论员朱丹蓬表示,金钱豹接连两次换东家后,门店经营的状况却越来越糟,说明金钱豹在企业管理方面已经存在很大的漏洞。

经营模式老化,吸引力下降

在2016年年报中,嘉年华国际曾表示,金钱豹需针对市场趋势及消费者喜好做出相应的转型,且金钱豹将逐渐由传统西式自助餐转型为多元化的特色自助餐(如海鲜自助餐)以迎合客户的口味。但是,我们还没等到其转型成功,就迎来了猝不及防的关店潮。

随着大众餐饮的兴起,消费者也许更愿意尝试一些特色的、性价比高的餐厅,朱丹蓬指出,自助餐竞争优势在于特色化和精品化,囊括一切的金钱豹反而没有任何优势。有媒体评价,“大而全”的经营方式很容易被归类为味道不佳、食材不好,“专而精”成为自助餐界吸引客流的主要手段之一。一些新兴餐饮正在凭借其互联网思维以及对新一代消费主力喜好的精确判断而赚得盆满钵满,金钱豹作为老牌传统餐饮的代表,不转变其经营方式,可能是导致其萧条的原因。

最后,松鼠君提醒一下大家,持有金钱豹会员卡的小伙伴,赶紧去退卡吧!

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