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曾经火爆的两元店是怎么死的?

2017-07-02 08:16:04   

在电商的冲击下,死了好多实体店,这是不可否认的事实,而两元店也在其中。在淘宝刚出来的那几年,东西并不比两元店贵多少。

而且那时候都时兴网购(现在也时兴),大家都以会网购而自豪,所以能在网上买的东西,决不在线下买。

△新业态的冲击

当时,中国还没有现在这么时髦,很多东西是没有的,所以那种体验能忍也就忍了。但是一个廉价商品零售行业,不为消费者提供更便捷和放心的购物体验,不死才怪。

那几年日本的大创、MUJI、名创优品也纷纷进入中国,这些品牌都有两个共同特点:店面整洁服务好;价格低性价比高。

加上质量又比两元店好那么一丢丢,所以民众肯定选择去这些品牌店消费,而两元店的死也就不难理解了。

PS:在中国现在的经济形势下,消费者和工厂的日子都不好过,而顾客体验好,商品又便宜且质量也还过得去的店,就是整个社会经济最好的润滑剂,因为它迎合了消费者的需要,所以说它们能做到1000亿的年销售,根本不是神话。

更多营销案例,销客巴巴:www.xkbaba.com

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