新闻
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170520/30547268_4.html
Server: cms-8-251
Date: 2024/12/27 21:42:30

Powered by China
China

品牌植入让我饱嗝不断,这一季的《欢乐颂》还能笑声连连吗?

2017-05-20 07:36:29   

最后,品牌植入除了在剧中展示外,是否还有其他更好的方式值得推荐。记得同样正午阳光出品的《如果蜗牛有爱情》,有时候会在一集的中间,插入一段与剧情完全无关、约1分钟左右的小闹剧,打广告,例如探探APP。这样一来是调节观众的情绪和视觉,二来也是达到了品牌的自然插入,而演员也可以认认真真演戏,不至于过分被商业消费。

与《欢乐颂2》相比,《蜗牛》的品牌植入较为隐晦,但也更为舒服,无论是作品还是广告,其获得的口碑都是有目共睹的。其品牌植入和剧情一样,有铺垫、有映衬。这样,观众才会觉得画面里的一草一木都是美的,品牌的出现也只不过是刚刚好的道具。一集30分钟的《蜗牛》,杜绝了因满屏植入而带来的整体质感破坏。

可见,剧叫好,就会有人嗅到商机前来输送时尚元素,以期达到双赢。但是生硬的植入、泛滥式招摇过市,何时能避免,是个问题。打破观众的情绪将影响对故事和情节的关注度,降低原先的喜好度。但青春剧、都市剧又是各种品牌占据观众视觉进而走上潮流前沿的最好窗口。如此植入,似乎不可避免。

有些人说,良心剧组是观众给的褒奖,更是要求、责任和压力。若是把它当成赚钱的利器,将来的反噬只会来得更严重。这句话没错,但是谁是靠着空气活的呢?

那些叫好不叫座的,求的是个艺术,叫座不叫好的,要的是变现,鱼和熊掌很难兼得。对于电视剧而言,其艺术效应说小了是看社会、看自己,说大了是让人了解更多的人生和世界,而用商业手段帮助艺术作品更好地传递价值和能量,是一个美好的愿望。

《欢乐颂》走的是现实主义路径。如果用生产标准件的方式处理植入品牌,流失的是观众的耐心。

上一页4/4下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170520/30547268_4.html
Server: cms-8-251
Date: 2024/12/27 21:42:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170520/30547268_4.html
Server: cms-8-251
Date: 2024/12/27 21:42:30

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170520/30547268_4.html
Server: cms-8-251
Date: 2024/12/27 21:42:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170520/30547268_4.html
Server: cms-8-251
Date: 2024/12/27 21:42:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170520/30547268_4.html
Server: cms-8-251
Date: 2024/12/27 21:42:30

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170520/30547268_4.html
Server: cms-8-251
Date: 2024/12/27 21:42:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170520/30547268_4.html
Server: cms-8-251
Date: 2024/12/27 21:42:30

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170520/30547268_4.html
Server: cms-8-251
Date: 2024/12/27 21:42:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170520/30547268_4.html
Server: cms-8-251
Date: 2024/12/27 21:42:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170520/30547268_4.html
Server: cms-8-251
Date: 2024/12/27 21:42:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170520/30547268_4.html
Server: cms-8-251
Date: 2024/12/27 21:42:30

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170520/30547268_4.html
Server: cms-8-251
Date: 2024/12/27 21:42:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170520/30547268_4.html
Server: cms-8-251
Date: 2024/12/27 21:42:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170520/30547268_4.html
Server: cms-8-251
Date: 2024/12/27 21:42:30

Powered by China
China