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《摔跤吧,爸爸》炸裂 印度片有啥制胜法宝?

2017-05-08 15:03:24   

正是“剃短发的女性摔跤手”这一身份设定,令该片带上了最为悲情,也最为振奋人心的励志色彩。影片中展现的印度女性生存状态极为恶劣:片中摔跤冠军马哈维亚的妻子因为没能给丈夫生出儿子而深深自责,马哈维亚的两个女儿因为被父亲剃了短发而遭到周围人的嘲笑和攻击。这是一个女性社会地位极为低下的社会环境。在如此恶劣的环境中,马哈维亚像训练儿子一般训练两个女儿,让她们成为印度第一批女性摔跤手,鼓励她们为国争光。令观众为之动容的有父亲马哈维亚对为国争光梦想的执着,也有两个女孩子的自我成长:她们从因为梳短发而自怨自艾的社会弱者成长为有着自主精神的独立女性。

鲜明的人物形象、引人入胜的故事情节、对社会问题的反思和对国家的挚爱,这些因素巧妙地融为一体,使这部影片极具观赏性又极具思想深度。相比于爆笑喜剧当道的内地影坛和被超级英雄霸占的进口片市场,《摔跤吧,爸爸》可谓独树一帜。

独家对话·谈印度电影

票房收益

只占30%到40%

这样一部优秀电影有着怎样的拍摄背景?

记者了解到,印度是世界最大的电影生产国,其本土电影市场上,印度电影份额占了95%,好莱坞电影份额占了不到5%。

引进方负责人说:“印度观众的选择是起到决定性影响的。印度电影一般都会拍得很长,而电影票价很便宜,印度观众喜欢一个下午都在有空调的电影院中度过。印度观众很在乎影片对本土文化的表达,好莱坞的很多片子他们不太喜欢。此外,印度的很多电影公司是建立在家族背景上的,对他们来说,长久稳固的合作关系胜于短期的盈利。另外,印度电影市场的产业生态环境比中国电影市场的生态环境要好。印度电影在院线的票房收益只占其总收益的30%到40%,一部电影的音乐版权、电影衍生品等能够带来比票房更多的收益。这三原因相加,使得印度的电影公司不会一窝蜂地搞进口片引进,也不会在投资拍摄电影时只看短期效益。”

只专注拍片不为营销操心

在4月举办的第七届北京电影节期间,阿米尔·汗来北京参加活动,他的电影观再一次刷新了中国影人对印度电影的认识。这位负责人说:“在印度,电影人不需要为电影营销操心,他们认为我把片子做好就够了,他们不负责卖片子,他们更关心电影本身的质量。而中国电影人的关注点却往往不在电影本身。印度的电影特效制作性价比比中国的要高,阿米尔·汗完全可以通过特技手段来完成身材变胖的过程,但他却坚持不用特效,宁可花上一年的时间,先增重几十斤,再健身减肥拍摄瘦身后的镜头。片中演二女儿的演员只有十几秒的摔跤镜头,可是为了这十几秒,她也训练了八个多月的摔跤。付出这么多努力,中国观众自然会觉得阿米尔·汗的电影感染力强,表演真实可信,他们演出的是活生生的人物。”

引进印度大片性价比合理

为何近两年印度电影会被源源不断引进中国内地市场?

这位负责人表示:“印度电影观众的群体在变大,印度影星比如阿米尔·汗的垂直影响力甚至可以超过好莱坞明星。印度影迷的特点是,他们不是一般的‘脑残粉’,以媒体工作者、中产阶级和高知人群为主。”

除了用户黏合度很高,引进印度电影合理的性价比也令中方看好,“中方和印度公司进行长线合作,彼此都不会计较某一部片子的成本。引进印度影片比引进好莱坞影片便宜很多。现在好莱坞电影被炒作得很高,他们卖给中方的价格远远高于卖给其他国家公司的价格。好莱坞独立公司做的片子卖给中方都能高达两三千万美金,这使得票房回收的压力很大。相比之下,印度大片的性价比合理,票房回收相对容易,而且影片质量也极为优秀,观众口碑度很高。”信报记者 王菲

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