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颇为烧脑的悬疑片《记忆大师》通过纷繁复杂的故事结构与娴熟的蒙太奇剪接相配合,整体叙事紧凑而流畅,影片新鲜度(81.2分)居于档期第一位。另一部爱情片《喜欢你》将美食与爱情两类经典元素相加,无论故事、笑点,还是画面、音乐都轻巧而精致,成为档期内带给观众最多“快乐”和“美的感受”的影片。
与2015-2017年调查的其他档期同类型影片排名相比,《拆弹专家》在20部动作片中满意度居于第三位。24部爱情影片中《春娇救志明》超过去年“五一”档的《北京遇上西雅图之不二情书》成为爱情片满意度亚军,《喜欢你》位居第四。在20部剧情片中《记忆大师》满意度超过2017年春节档的《乘风破浪》位于第四位。
高满意度不一定获得高票房 低满意度必然带来低票房
从“五一”档重点国产影片的满意度和票房的交叉分析数据来看,高满意度不一定成就高票房,但低满意度必然会带来低票房,且高满意度将拉动影片的后劲,助力票房增收。例如,《拆弹专家》影片上映首日票房落后《记忆大师》,但在优质口碑助力下,假期前两日票房实现逆袭并稳步上扬,小长假共贡献票房约1.7亿元。而满意度排名第二的《春娇救志明》因类型相对窄众,票房贡献在本就有限的市场空间里则略显弱势。4月中下旬上映的《傲娇与偏见》、《神秘家族》和《指甲刀人魔》在满意度排名上相对靠后,票房表现亦不如人意。《傲娇与偏见》改编自网文小说,影片甜蜜暖心的爱情故事和颇为密集的笑点获得一定认可,但故事架空导致思想性略弱,满意度得分80.2分,不及其他两部爱情片,票房也相对落后。《神秘家族》根据真实灭门惨案改编,但影片内容抛弃真实,内容略显空洞,硬性植入的循环构思及价值观的背离均是弱点,影片满意度得分77.5分。《指甲刀人魔》魔幻的爱情故事清奇而浪漫,但人物和故事均不够立体和饱满,满意度和票房表现双双垫底。
相对于贺岁档、春节档和国庆档的偏“重工业”类型,以“五一“档为代表的小型档期成为业者探索影片类型化的重要契机。各类型片在成本投入相对有限的情况下,更注重故事、人物和情感的立体展现,不虚不燥,经得住审视,成就了一个健康的、精品化的电影档期。这或许比单纯倚靠“大片”博取高票房更重要,更鼓舞人心。
作为“电影质量促进年”,2017年已走过三分之一的路程,稳定攀升的中国电影观众满意度数据标志着国产影片质量正在稳步提升,也带动国产电影创作者认真聚焦质量,不断探索,力求为观众呈现更完美的作品。
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