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然而,这种“抢快钱”的制作方式带来的负面影响已经在去年下半年突出显现。《青云志》、《幻城》坐拥一大波流量担当,但收视率却严重跳水,甚至跌破0.3。最近播出的《择天记》和《求婚大作战》都是IP剧,但首播收视平平,在豆瓣的评分更是未能及格。知名编剧李斌华近日接受采访时指出:“这类剧反响不如预期甚至‘扑街’,会给拼命逐利的资方提个醒。”尽管如此,接下来还会有黄子韬担纲的《大话西游之爱你一万年》、《谈判官》等剧登场。慈文传媒董事长马中骏在接受羊城晚报记者采访时表示:“网文IP在近两年的生命力依然很强,毕竟版权已经买了,不拍也很亏,不过业界会更强调制作水准,尤其是在‘抠像演戏’这种败坏行业风气的事情出现之后。”
希望
《人民的名义》带来新风
80后也爱看正剧
《人民的名义》收视破8的盛况,证明年轻观众的口味也并非那么“低幼”。根据百度指数显示,该剧的收视人群中,虽然19岁以下的观众仅占1%,但20-29岁年龄段观众搜索占比23%,30-39岁年龄段观众搜索占比51%。可见,带动国产剧收视率的并不一定是许多IP剧投资方深信不疑的少年观众群体。同时,投资方坚信的“IP+流量担当”也被打脸,《人民的名义》没有一位“流量担当”,甚至连编剧针对年轻观众口味而设置的两位创业青年角色也遭到观众抗拒。
不光是《人民的名义》,包括《大明王朝1566》、《大秦帝国》系列剧的备受追捧,都让近年受到冷落的严肃题材剧看到了曙光。接下来,还有一拨严肃题材正剧即将到来,包括由高群书执导、公安部牵头创作的《国家行动》,王志文、赵立新合作的《纪委书记》,以及郑晓龙即将开拍的《反贪风暴》等。业内人士预测,基于湖南卫视这次“成功试水”,获利颇丰,今后将有不少省级卫视会加入“严肃阵营”。
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