404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170427/30463173_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/28 13:08:31 |
Powered by China
China
海尔创新模式畅销“一带一路” 定制产品赢得当地市场
孙振华介绍,俄罗斯工厂设立不到半年时间,海尔冰箱在俄罗斯以及中亚地区的销量就增加了三倍以上,预计今年销售还将增长40%到50%左右。
除了大力开拓俄罗斯等新市场,海尔也不忘深耕巴基斯坦等品牌认知度已经很高的“老市场”。早在2001年,海尔就在拉合尔地区与当地企业鲁巴集团合作建立了第一家工厂,并先后建成了冰箱、洗衣机、空调、电视机等多条家电生产线。在海尔看来,要想融入当地市场,唯一的途径就是与用户“打成一片”。近年来,为了更加深入透彻地了解用户,海尔人的足迹更是遍布该国各大经销店、学校、家庭甚至是医院。
海尔海外电器产业有限公司副总裁张庆福介绍,用户的潜在需求最终催生了针对性极强的海尔。比如,海尔根据巴基斯坦穆斯林民族特有的需求,设计开发制造出一款能够同时洗32件穆斯林民族大袍子的洗衣机。“市场人员和当地人员一起跟用户做交互,包括工厂、医院、用户家里,还有食堂,能接触到的地方都去了,我们的想法是一定要找到他们的需求还没有被满足的部分。确实他们袍子比较大,人又比较多,需要的洗衣机能够同时洗很多件袍子。我们的研发人员在此基础上就把量扩大,当然洗衣机也变大。这种情况下,就做出了这样一个比较极限的产品。我们做出这个产品后,一炮打响,当地消费者因此就认可了海尔洗衣机。”
今年一月,海尔还在巴基斯坦最新推出了能够满足穆斯林民族肉食为主习惯的大冷冻TURBO冰箱。该系列冰箱凭借超对手30%的制冷速度和100小时不化冻等功能,上市即被抢购一空,从而进一步巩固了海尔在当地的领军品牌地位。
在张庆福看来,“三位一体”的布局和创新让海尔不断赢得目标市场,与此同时,海尔也为“一带一路”沿线国家带去了实实在在的好处。比如,以俄罗斯为例,海尔对当地的就业和技术水平提升都产生了重要影响。“给当地带来的直接就业大概是500多人,上下游加一起有1000多,整体带动就业2000多人。俄罗斯现有的工厂差不多落后20年,是很老的工厂。我们新建的工厂实际对他们的技术水平、管理水平都有很大的提升。我们在当地工厂只在关键技术岗位和关键工序会派人在当地管理。除此之外,我们是培训当地人为主。 最终的结果,我们是要交给当地人独立运转起来。这是我们本土化的落脚点。”
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170427/30463173_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/28 13:08:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170427/30463173_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/28 13:08:31 |
Powered by China
China
相关阅读
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170427/30463173_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/28 13:08:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170427/30463173_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/28 13:08:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170427/30463173_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/28 13:08:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170427/30463173_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/28 13:08:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170427/30463173_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/28 13:08:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170427/30463173_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/28 13:08:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170427/30463173_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/28 13:08:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170427/30463173_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/28 13:08:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170427/30463173_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/28 13:08:31 |
Powered by China
China
加载更多>>
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170427/30463173_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/28 13:08:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170427/30463173_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/28 13:08:31 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170427/30463173_2.html |
Server: |
cms-8-251 |
Date: |
2024/12/28 13:08:31 |
Powered by China
China