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北京晨报记者走访市场发现,目前这两款饮料基本只有在一些便利店能看到,大卖场里则罕见踪影。对此,可口可乐方面表示,两款新品都是刚刚开始铺货,大约需要一个半月左右的时间完成。
反馈 “我好像喝了止咳糖浆”
这种可乐味道到底如何?“我好像喝了止咳糖浆。”“一股苦杏仁味儿。”在新浪微博上搜索相关内容可以发现,这是对樱桃味可乐比较有代表性的两种评价。市民罗先生的反馈是“藕粉味儿”,他开玩笑地表示:“看来巴菲特也是苦孩子出身。”但一些人则表示,以后再也不用千山万水地海淘樱桃味可乐了,因为早在1985年樱桃味可乐就已在美国面世。目前,美国进口的这款产品6罐*355ml在可口可乐天猫旗舰店的限时促销价为43.9元(原价69元),而500毫升国产装在7-11的售价为3.5元。
姜味可乐则很容易让人联想起家庭自制经典饮品——姜丝可乐,消费者对它的接受度更高一些。“我妈说以后感冒了,可以直接买一瓶煮了喝。”市民王先生说。但也有人反映姜味不够浓厚。查看这瓶饮料的配量表可以看到,仅有食用香精一栏写着:含生姜提取物,比例是10mg/500ml。相比原味可乐,姜味可乐的碳水化合物、糖、钠比例都有所减少,这也是它比原味可乐味道略淡、气泡略少的原因。
销售 线下店难觅线上价不低
那么“网红”怪饮料销路如何?日前,北京晨报记者走访了家乐福、物美、7-11等商家,并没有发现崂山白花蛇草水的踪影。物美望京东店饮料区的理货员表示,从来没见过这种饮料。在望京凯德MALL四层的船歌鱼水饺的菜单上,记者找到了崂山白花蛇草水,售价13元一瓶,原来这家餐馆创立于青岛,与崂山白花蛇草水是“老乡”。虽然实体店里不好找,但在电商平台上却卖得如火如荼。在京东超市里,24瓶×330ml的一箱崂山白花蛇草水售价95元,每瓶近4元,有近40000条购买评价。其他四款饮料中,黑松沙士与崂山白花蛇草水情况相似,超市里不好找,大多存在于一些便利店里,但电商平台很容易就能购买到。东方树叶、红色尖叫、格瓦斯等在超市里却算不上是稀罕物。
有话题感和自带IP的商品在网上超市更容易走红。以崂山白花蛇草水为例,据崂山矿泉水战略发展部的负责人介绍,自从它成为“网红”之后,其国内销量提高了60%。京东商城发布的统计数据显示,2016年6月,以“难喝”闻名的崂山白花蛇草水6月份销量比1月份暴增了25倍。
纵深 饮料越喝越个性
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