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八旬老太卧底推销大会 揭秘坑老保健品销售套路

2016-07-27 17:43:22   中国新闻网

为了顺利“斩获业绩”,会场上,还专门放“励志”视频,一个身上插满管子、躺在医院病床上、病恹恹的老者,喝了梅邦虫草精后,病好了,神采奕奕,还去参观生产工厂。在场的老人虽难查此事的真假,但都惊呆了。台上,柏述兵再次强调梅邦虫草精好处多多后,并一次次问干爹干妈:“想不想拿这些?”

张姨专门数了一下,现场“观众”,至少有196人,仅有极少数顶着压力不购买,其他人都认购了。一盒梅邦虫草精,价格7000多元将近8000元,有些人买了一盒,有些人买了三五盒,他们信奉着“顶好功效”,在热烈气氛的“浸染”下,自愿购买。

回到广州后,对于没有购买保健品的张姨,店主也没有生气,依然客客气气地对她。至于大家认购的保健品,也随车回到了广州,不日就有专人给老人送上门,再收钱。他们连老人不带很多钱出门的习惯也考虑到了。

巡城调查

坑老保健花样多万变不离

免费送!

连日来,羊城晚报记者兵分几路,走访了广州多个小区附近的保健品体验店。我们发现,店员为了售卖保健品,花样百出,但万变不离其宗,用“免费送”来吸引老人,百试百灵。

典型案例有:免费量血压+送土鸡蛋+推销保健品;每天免费到店内“生态水系统”接一杯有点甜的“生态水”+推销原价13800元、现价6666元的生态水系统;免费体验生物电毯子+讲座+推销生物电毯子和其他保健品……店面门庭若市,上门的,清一色为老人家。

记者以面试咨询为名,接触过一些保健品销售员。越秀区一保健品店销售员说,要做这份工,一定要“放得开”,不能在老人面前扭扭捏捏,而且搞好关系是第一要义。“我们的客户基本上都是老人,你要表现出对老人的关心,通过和他们的交流增进感情,最重要的是结合产品给老人们讲课。这些都要慢慢学。”

保健品是不是药?对方把老人的心思揣摩得很到位。“不能说这是药,现在老人都很精明,知道保健品不是药,要说这是功能性保健品,能缓和疾病症状。”销售员说。

怕对不起自己的良心怎么办?据说,培训课上老师有对他们说:“一定要用心说服自己。你看老人轻轻松松,一个月拿那么多退休金,有的是钱,产品都是正规厂家生产的,所以不用担心(危害健康),有没有效果,看他们自己。”

老人说用了没效果岂不是要穿帮了?一个与记者通电话的招聘人员笑了:“如果老人用完一个疗效没有效果,很可能是病情恶化了,需要增加药力,可以推荐公司的其他产品给他试试看。”

那么家人反对老人买怎么办?这时候,与其“仔细跟老人解释”,不如“挑拨离间”。有销售员说:“你要站在他们的角度说,自己的病痛,子女不能明白,身体健康最重要。”

(羊城晚报)

责任编辑:李皓 CN002
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