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“莆田系”如何占据民营医院超半壁江山

2016-05-05 11:54:39   重庆晨报

百度推广算不算广告?

在“魏则西事件”持续发酵时,针对这次引起巨大争议的百度竞价排名体系,4月26日,多家公益组织成立的“互联网医疗广告打假联盟”的公益人来到国家工商总局申请信息公开,申请内容为“希望工商总局能为百度推广是否属于广告给出明确说法”。

“正是因为目前工商系统对‘付费推广’是否属广告出现不同意见,才向总局申请公开。如果付费推广不属于广告,工商部门将无权监管,付费推广将面临监管空白。”联盟代表亿友公益负责人雷闯建议工商部门将百度推广等付费搜索明确定义为广告。

昨天,中国人民大学法学院教授、商法研究所所长刘俊海表示,百度推广毫无疑问就是广告的一种,理应遵守广告法的相关规定。原因在于,一是它宣传商品服务、生产商和服务商等行为符合广告的特点;二是搜索引擎作为有偿的收费服务,覆盖面和宣传范围相对更广,随时随地都能搜索到。“新的广告法很明确,互联网上的广告适用广告法,互联网再大也大不过法网。”刘俊海说。

2010年后

“莆田系”开始推动无痛人流

2010年后,莆田系又开始了新的事业。新一代已把视线投入了迅速扩张的大学生群体。

割包皮,无痛人流开始逐渐成为了他们的市场立足点。甚至开始通过校学生会关系或赞助各种校内活动来明目张胆地在校园内做广告。

依然是不变的专业负责忽悠的所谓“咨询师”,成本低廉的器械,看似低于公立医院价格却实际上存在严重安全隐患的治疗。

而一个诊所营业资格证已经被炒到了10万元的价位,医师资格证,尤其是副主任和主任医师资格证也高达数万元一年。

许多其他大鳄也瞄准了这一块肥肉。2013年11月,冯仑,刘永好带头成立了中国医疗健康联盟。号称要整合全国私人医疗资源。首批加入的有14家创始成员,11个来自莆田。

有人形容说,莆田游医们像黑社会一样完成血腥的原始积累后,完成洗白,大哥翻身当老总。

魏则西之死只是揭露此前乱象。

“莆田系”占据中国民营医院超半壁江山

当下

经过20多年的发展,“莆田系”早已不能完全等同于“野鸡医院”“江湖游医”。“莆田系”其中的翘楚者,创办了高端定位的连锁医疗机构,获批组建了大型三甲医院,获得JCI认证(国际医疗卫生机构认证联合委员会用于对美国以外的医疗机构进行认证的附属机构)。而资本正和实体医疗业一道,推动中国医疗体系的变革。号称占据中国民营医院超半壁江山的“莆田系”,如何发力公共服务,如何接受政策监管,如何应对信任危机,都是必须面对的问题。

责任编辑:赵逸 CN039
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