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探访北京武警二院:多名患者凭百度推荐来就诊

2016-05-03 07:19:19   新京报

郎克宇表示,即使该科室是承包出去的,武警北京二院也是有审核责任,患者出现问题第一责任还是在医院。“因为病人对承包事宜并不知情。如果是民营机构欺骗了武警医院,医院发现其中有虚假行为,医院可以追责。”

对百度推广的界定,全国政协委员、著名律师施杰和郎克宇均表示,根据新广告法的相关规定,百度推广也属于广告发布的主体,其性质属于有偿服务。

“不像是在一些论坛上发布产品或信息,百度推广本身是一种经营行为,它接受广告主的委托,通过特定平台发布广告信息,且一般是根据费用多少来决定推广信息的排名,因此百度推广属于新广告法的监管范围,工商部门有相应的监管职责。但在整个事件中应负有次要责任。”

关于百度推广发布的此条医疗信息是否涉嫌虚假广告,施杰表示,是否属于虚假广告,要看发布主体发布的内容是否属实,这需要公安部门调查核实,调查其是否有夸大疗效、虚假事实、诱导等情形。同时,工商、卫生部门也要进行认定,看是否符合广告法规定的虚假广告的范畴。

如果认定后确实存在违反法律规定的情形,按照新广告法的规定,需要承担相应责任。如果构成虚假行为,广告经营者、发布者、代言人,都要承担民事、行政,甚至刑事责任。新京报记者李婷婷

魏则西事件始末

●2014年4月

魏则西检查出滑膜肉瘤。一种恶性软组织肿瘤,五年生存率是20%-50%。当时他在西安电子科技大学读大二。

●2015年8月

魏则西在知乎上发帖提问:“二十一岁癌症晚期,自杀是否是更好的选择?”那时候,他做完4次在武警北京二院的生物免疫疗法,没有达到预期效果。这个疗法曾被他和父母视为救命稻草。

●2016年2月

知乎上有人提问:“你认为人性最大的‘恶’是什么?”魏则西将这根“救命稻草”的故事作为回答。医院,是在百度上搜的,排名领先。疗法“说得特别好”。他在文中还提到,当时武警北京二院的医生曾经对他说该院与国外大学合作,“有效率达到百分之八九十,看着我的报告单,给我爸妈说保我20年没问题”。结果却被网友告知生物免疫疗法是被国外临床淘汰的技术。

●2016年4月12日

魏则西去世。当天,在一则“魏则西怎么样了?”的知乎帖下,魏则西父亲用魏则西的知乎账号回复称:“我是魏则西的父亲魏海全,则西今天早上八点十七分去世,我和他妈妈谢谢广大知友对则西的关爱,希望大家关爱生命,热爱生活。”

●4月28日

针对自媒体曝出“魏则西”之死事件存在的涉事医院外包诊所给民营机构,百度竞价排名等问题,百度回应称,(魏)则西生前通过电视媒体报道和百度搜索选择的武警北京二院,百度第一时间进行了搜索结果审查,该医院是一家公立三甲医院,资质齐全。

●5月1日

百度再次回应称,针对网友对魏则西所选择的武警北京二院的治疗效果及其内部管理问题的质疑,百度正积极向发证单位及武警总部主管该院的相关部门递交审查申请函,希望相关部门能高度重视,立即展开调查。

责任编辑:赵逸 CN039
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