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新机型槽点频出市值蒸发数百亿 苹果这是咋了?

2017-09-27 08:41:20   新京报

原标题:新机型槽点频出,市值蒸发数百亿…苹果这是咋了?

iPhone 8上市后,其自身几大问题在网上遭到了广泛吐槽。吐槽是一如既往,可销量却不复从前。

▲9月22日,iPhone8中国首发未现排队抢购的情况。图/视觉中国

苹果发布iPhone8等新品后,其市值每况愈下。北京时间9月26日凌晨,苹果股价收于150.55美元,创8周以来最低收盘价,市值为7776.25亿美元。不到两星期,苹果市值蒸发了超500亿美元。与此同时,曾经被广泛关注的苹果概念股也出现下跌。苹果主要代工厂中国台湾鸿海股价下跌,并带动中国台湾股市整体下跌。A股相关苹果概念股跌幅均超5%。

跌跌不休背后,苹果新品的几大问题被用户广泛吐槽,包括与iPhone7相比iPhone8外形变化不大;玻璃背板易碎且修理费高昂;升级iOS11后更加费电;苹果电池容量变小且充电更慢等。


苹果新品遭众多用户吐槽

iPhone8与iPhone7分不清?

新京报记者近日走访王府井店时,在iPhone8系列展区,顾客议论的焦点主要在双面玻璃机身,也有顾客问,“感觉长得都差不多,哪个是iPhone8?”iPhone8与iPhone7外观差别不大,正面、侧面与老产品如出一辙,略有不同的是背面,改为了玻璃材质,据称是为了实现无线充电功能。

对于8系列遇冷的原因,独立电信分析师付亮对比iPhone6S、iPhone7、iPhone8的销售价格和技术指标后认为,iPhone8与iPhone7相比技术优势并不明显,外观也很像,但价格提高了上千元,苹果并未能给用户放弃6S/7,而购买8系列的理由,而8替代6以前的产品的话,价格大幅增加。

此外,付亮表示,iPhone8和iPhoneX在价格上未形成有效的区分。iPhoneX与iPhone8的差距并不大,尤其是与iPhone8plus差距更小,64G的iPhoneX售价只比256G的iPhone8plus高400元。他认为,苹果公司对iPhone8和X定位出现了偏差,iPhone8高不成低不就,创新不足难以推动8的销售,而短期内供不上货的iPhoneX的定价策略明显抑制了iPhone8的销售。

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