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超级假日“7.1亿人次出游 ”旅行定制"成新宠

2017-09-27 07:51:53   

根据携程发布的2017年国庆黄金周旅游价格报告,从跟团游、自由行产品预订情况和人均价格看,国庆期间出境游均价预计达8000元。在国庆人气排名前15名的热门目的地线路中,约50%的平均价格都不高于1万元。当然,如果国庆要去欧美、马尔代夫,至少得准备近2万元的预算。

记者在采访中了解到,近几年来,全世界与中国人的假期节奏持续合拍,这个时候各方面的旅行资源都非常紧俏。重庆职工旅行社负责人对记者坦言:“如果你‘十一’假期想去热门的旅行目的地,在9月份才开始预订旅行产品,想来一次‘说走就走’,基本上不可能,早已是一票难买,一房难订。”

9月21日起,全国铁路实行新的列车运行图,此次调图后,全国铁路即将迎来国庆、中秋“双节”客流集中的考验,多个铁路局在此期间增开临时列车。 图片来源:视觉中国

“旅行定制”成出游新宠

据国家旅游局数据中心居民出游意愿调查显示,居民四季度出游意愿为82.6%,其中64.8%的人选择国庆、中秋假日到10月底期间出游,预计10月1日至8日期间国内旅游人数将达到7.1亿人次,选择自己组织出游的受访者占总受访人数的54.3%。

据了解,长假期间国内游多以家庭出行为主,拥有大型主题公园的城市,以草原、生态等为主的秋游目的地最受游客欢迎。历史人文博物馆、海洋公园、动物园、主题乐园以及邮轮旅行等,是家庭游客的首选。

同程旅游的调查显示,针对“十一”黄金周,67%的用户有明确出行活动计划,回老家、外地探亲、城市周边旅游是主要目的。由于中国旅游业进入全域旅游、全民休闲度假时代,搭乘飞机旅游从“奢侈品”变成“必需品”,导致航空市场强劲增长。相对于以前只是上车睡觉,下车拍照,进店买买买,如今的游客更愿意把钱花在体验上,在吃住行游等方面追求品质与个性化。

记者在采访中发现,当前,各种专业旅游机构都意识到开发原生型旅行产品的重要性,竞相推出“旅行定制”服务,同时各种定制旅行产品涌现市场也是如火如荼。由于不少人有更加自我的旅行需求,满足个人兴趣,或是地理、或是探索、或是文化、或是美食、或是运动,这些深度化的旅行体验,获得自己想要的物质上或者精神上的满足感。因此,针对人们自身喜好和需求而设计行程的定制旅行产品应运而生。一些旅行社的广告正是打造全中国可能“仅有一次”的独特行程,在市场颇受欢迎。

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