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网络零售比例提至83% 线上线下融合促制造业升级

2017-09-14 09:31:30   中国经济网

制造企业拓展网络零售渠道后,其创新能力、市场份额、运行效率和协调能力等均有所上升,并直接带动制造企业的收入与利润增长。而且,这种带动作用不会因制造企业规模不同而产生实质性差异,大、中、小型制造企业均会因拓展网络零售渠道而受益。

插上网络的“羽翼”,制造业将翱翔于更高远的天空。

网购时代,制造业如何乘势而上?

作为国民经济的支柱,制造业发展水平是一个国家国际竞争力的体现。制造业对提供就业岗位、改善人民生活、实现经济持续发展和社会稳定具有重要意义。网购时代,制造业如何乘势而上?

专家表示,基于云计算、大数据、物联网等新技术,网络零售加速与制造业的深度融合,同时倒逼传统制造业转型升级。

首先,充分重视利用网络零售渠道,加强线上线下渠道整合,针对客户的消费心理及行为实现商品的精准营销。网络零售使渠道更为扁平化,能够将其优质的用户资源直接与制造企业对接,有助于实现制造企业与终端消费者的互动反馈。

其次,从“制造”到“智造”,借助线上渠道实现弯道超车。信息化是企业运营的数字神经系统,也是企业能够实现转型升级的必要条件和必备支撑。

最后,在智能化可穿戴技术、VR技术、无人化技术蓬勃发展的当下,“线下”发展的下限和线上发展的“上限”还有很大的发展空间,而谁能在新技术开发上掀起新的风浪,也许谁就能占据未来零售行业的制高点。

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