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一汽大众精兵借调红旗 徐留平开价500万元奖励人才

2017-09-08 07:42:05   中国经济网

这也就说明,在没有适销对路的产品的背景下,单纯的调整销售层面的人员,不一定行得通。

而在他看来,“一汽集团层面的研发能力还是比较强的,只是没有做到与子公司协同”。这也就造成了子公司各自为阵,“真正接触和面向市场的子公司反而研发能力弱,集团研发又与市场脱节。”

有不愿具名的分析师向记者透露,目前一汽技术中心和一汽轿车产品部在组织结构上并没有直接联系,前者的技术来源主要是大众和丰田,而后者的技术来源是马自达。两种不同的技术风格,最终没有形成统一的技术流,加大了内耗和成本压力。

“目前一汽在研发上没有得到一线的市场反馈”,他表示,最理想的状态,是市场调研与研发制造形成统一,各部门间有效合作,研发中心以“最快速度、最省成本”的方式去根据市场需求,为各个品牌输出技术和产品。  

振兴自主品牌

一汽作为中国汽车工业的“长子”,其自主品牌如何实现振兴,自徐留平调任以来,就备受关注。

而种种迹象表明,徐留平已经开始对自主品牌进行大刀阔斧的调整。8月21日,在一汽大众1500万辆整车下线仪式上,徐留平称,一汽集团将更加坚定两条腿走路的战略,坚定不移地做好自主品牌,继续发展合资合作。

他表示:“一汽集团作为共和国的长子,要加快自主品牌的发展步伐,重振‘第一汽车、第一品牌’的雄风,这场伟大的改革和行动已经开始并将加速。”

而记者此前从一汽内部了解到,徐留平到任后,曾提出要在1个月内摸底,2个月内给出改革发展方案,3个月内付诸实施。在其到任后的10天内,就4次调研一汽轿车,与一汽轿车总经理胡咏进行了多次工作沟通。

照此说法,一汽轿车内部正在进行包括机构变动、作风转变等一系列调整。而记者了解到,徐留平称只要有人能将自主品牌做好,最高会给出500万元的奖励。

对于此次的人员借调,上述分析师表示,应该是为接下来红旗要推出的新产品有关。

记者了解到,红旗将于9月下旬正式发布其新款产品红旗H7,今年上海车展发布的红旗H5也或将于年底前正式投放市场。根据规划,未来3年内,红旗要推出多款产品,覆盖从B级到E级轿车、SUV以及高端商务车等各个细分市场。

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