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五、规范电视剧收视调查和管理。规范收视调查活动,确保收视率的调查机构具备合法调查资格,坚决依法严厉打击收视率造假行为,切实维护行业秩序。规范收视数据应用行为,不得将收视率作为购片价格唯一依据,不得以收视率作为评价电视剧优劣和对员工进行奖惩的唯一标准。推动建立基于大数据、云计算的中国特色收视调查体系,引导调查机构完善传统抽样调查、大样本收视调查、跨屏收视等收视调查方法和模式。
六、统筹电视剧、网络剧管理。按照媒体融合的总体思路,对电视剧、网络剧实行同一标准进行管理。对重点网络剧创作规划实行备案管理,加强节目上线前在思想性艺术性上的内容把关,进一步强化播出平台网站的主体责任。鼓励优秀电视剧制作机构积极投入网络剧制作,提升网络剧整体创作水平。鼓励各视听节目网站投资制作、购买、播出优质国产电视剧。规范网上播出影视剧行为,未取得新闻出版广电部门颁发许可证的影视剧一律不得上网播放。
七、支持优秀电视剧“走出去”。积极开展影视领域国际交流与合作,加强电视剧国际合作合拍,打造“电视中国剧场”品牌,促进优秀电视剧和相关影视机构“走出去”,提升中国电视剧的竞争力和影响力。完善电视剧出口激励机制,加大对电视剧出口扶持奖励力度。对符合条件的国产电视剧版权购买、译制、国际版本制作等环节给予支持。每年有计划地组织制作机构参加有国际影响力的国际影视节,设立展台并举办节目推介活动。
加强公共信息服务,为电视剧走出去提供重点国别投资与贸易信息,为影视机构了解海外市场提供帮助。支持有条件的各类实施主体通过并购、合资、合作等方式开办中国影视节目播出频道、时段,在境外兴办实体,建立海外制作和传播平台。
八、加强电视剧人才培养。实施电视剧编剧培训计划,由中央和省区市主管部门、文联、作协及影视行业组织举办编剧创作研讨班、写作班等,完善“深入生活、扎根人民”长效机制,着力培养一批骨干编剧。建立电视剧制作机构主要负责人、制片人、导演的人才培养机制,原则上每五年进行一次系统培训。建立国际合作人才培养机制,通过举办专题研修班、组织国内电视剧制作营销骨干人员赴境外研修培训等形式,着力培养国际合作拍摄、制作、营销人才。建立电视剧基础职业技能人才培训机制,发挥高校、影视学院以及相关职业技术学校的积极作用,认定一批影视职业技能人才培养基地,通过校企联合等方式,加强摄影、录音、美术、服装、化妆、道具、烟火、置景等专业人才的培养,形成适应电视剧发展、门类齐全的专业化队伍,提升电视剧从业人员整体素质。
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