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微影猫眼要合并了?他们背后站着腾讯,对手是阿里

2017-08-22 13:15:53   中国经济网

猫眼身后也有腾讯的影子。2016年5月,光线取代美团点评成为猫眼大股东,其中光线控股持股38.40%,光线传媒持股19%。美团点评仍持有猫眼32.6%的股份,腾讯是美团点评的大股东。

有意思的是,阿里和猫眼也有牵连。2015年3月,阿里24亿元投资光线传媒,成为其第二大股东。

不过,目前阿里在光线的话语权有限。截至2017年3月31日的数据,阿里仍是光线传媒的第二大股东,持股8.78%,美团点评则是第三大股东,持股6%。光线成为猫眼大股东,光线传媒董事长王长田付出的代价正是光线传媒6%的股份和23.83亿元现金。

今年6月,林宁接受《中国企业家》采访时,虽然没有透露微影与猫眼的合并谈判,但提到微影要做一家基于社交平台的泛娱乐公司,社交平台有腾讯的微信和QQ,票务业务未来可能是一个更大的平台,和腾讯会有一些新的布局,在深入内容产业方面,甚至会与腾讯有某种方式的整合。

微影与猫眼的渊源不止于腾讯的关系。

林宁也曾加入了成为猫眼大股东的角逐,甚至差一点就和美团签署协议,最后因为价格原因退出。林宁曾告诉《中国企业家》,“当时美团的现金压力很大,光线现金条件比微影好一些。”

2016年12月初,光线已经成为了猫眼的股东,微影C+轮领投方天神娱乐董事长朱晔接受《中国企业家》采访时表示,还有合并的机会。

光线也是天神娱乐的股东,光线投资猫眼之前,询问过朱晔的意见,问他为何要投资微影。朱晔的逻辑是:在线票务是线下娱乐的趋势,票务平台又是一个移动流量的消费入口,通过它可以了解用户的生活轨迹和生活半径,非常有价值。但朱晔认为,中国上市公司主体中,不太适合有在线票务这样的业务,因为其盈利预期还比较远,猫眼可能会影响到整个光线的报表和业绩。

当时,朱晔建议,可以考虑将微影与猫眼进行合并,如果猫眼与淘票票合并,这场仗还没有结束。微影与猫眼合并,不用全都是现金,可以采用换股的方式,合并之后,拆分为两家公司,一家是纯互联网业务,一家是非互联网业务,包括影视制作、投资等,非互联网业务是可以盈利的。盈利部分可以国内IPO,然后把互联网业务注入。

“我是去年年末被告知(将会进行合并谈判)的。”前述接近交易的人士说,“猫眼与微影的合并,也是符合腾讯的战略与价值观的。看腾讯这几年的战略规划,pony(马化腾)和腾讯是开放的,腾讯更多的是连接,在细分领域还是想找更多懂的团队去落地。猫眼、微影合并之后,会出现中国第一大票务公司,腾讯的基础能力也会得到更好的应用。”

今年6月,王长田在上海国际电影节上表示,猫眼有独立上市的计划。前述接近交易的人士说,未来猫眼有可能更偏票务,微影更偏内容。

由于猫眼与微影背后的股东很多,双方重合业务相对复杂,因此靴子迟迟没有落地。

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