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《王者荣耀》的业绩增长真的会如业内人士所担心的那样,成为腾讯的难题吗?在资深玩家小姜看来,答案并不一定。“游戏挣钱其实是充值的结果。游戏玩到现在,如果不充值很难获得高段位。防沉迷系统限制的是未成年人,但成年玩家群体无论是经济实力还是社交需求,都不容小觑。”
但也有玩家表示,最近感觉碰到的充钱玩家更多了。“会不会是玩的时间就有限了,所以充钱多赢几把?”
《王者荣耀》不仅是腾讯的难题
作为一款游戏产品,《王者荣耀》无疑为腾讯带来了巨大的财富价值。在刚刚发布的第二季度财报中,腾讯淡化了《王者荣耀》的用户数,或许正是出于舆论压力的考量。但《王者荣耀》为腾讯带来的游戏收入清晰可见,围绕《王者荣耀》的直播、视频、电竞、媒体、周边、地下产业链也越来越繁荣。
左手业绩,右手社会责任。令人不安的其实并不仅是业绩增长和用户数的绝对比例,而是今天的00后的休闲方式不再是探寻远方,读书运动,而是废寝忘食地打游戏。当游戏占据了几乎全部的休闲时间,甚至侵占了学习时间,家长们的愤怒无处可去。而研发游戏的公司,就显而易见地成为了靶子。《王者荣耀》不仅是腾讯的难题,也是所有游戏公司需要共同面对的社会话题。
此前,《王者荣耀》游戏制作人李也曾公开表示,“虽然目前我们的相关措施会牺牲一定的短期效益,但我们还是坚定要跨出这一步。未成年人健康成长,用户和社会的长期尊重——这是王者这款游戏,我们腾讯游戏,乃至整个游戏行业长期的追求。”
或许,在腾讯第三季度财报中,分析师们才能看到腾讯推出的防沉迷系统的真正效力。腾讯第三季度的游戏收入是升是降尚不得而知。但相信,开学后的孩子们,将更多心思用在学习上,将会是全社会都更期待的事情。
责任编辑:韩佟 CL1368
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