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展示文化个性 提升产品品质 全域旅游一路好风景

2017-08-16 07:29:46   中国经济网

陕西省旅游发展委员会主任高中印表示,陕西省将统筹抓好全域旅游示范区创建,统筹抓好国际一流文化旅游中心建设,统筹抓好旅游改革创新,统筹抓好品质立游强旅,统筹抓好旅游形象提升。

示范区成投资风口

随着全域旅游的加快推进,旅游业已站上投资的风口。《报告》显示,在全域旅游发展过程中,各地坚持融合发展、创新发展,深入挖掘地域文化,塑造文化个性,提升产品科技含量,提升旅游产品品质,旅游新产品和业态不断涌现,受到了游客和资本的双重追捧。

记者注意到,旅游基础设施、旅游公共服务设施,旅游景区、酒店等成为主要投资方向。据统计,2016年,各创建单位的新增项目达7043个,实际完成投资额3249亿元,占旅游投资总额的25%。其中,民营资本投资全域旅游项目达1118亿元,占34.4%。

业内人士指出,2017年将会是全域旅游落地建设大年。目前,国家旅游局已公布的国家全域旅游示范区创建单位达500家,按照每家单位平均投资额约20亿元计算,未来市场空间可达万亿元。

“全域旅游成为一项中长期国家战略和国策,将得到进一步强化和巩固,相关部门将加大对全域旅游的政策和资金支持力度。”李金早说,要加大财政支持力度,逐年增加旅游发展专项资金,加大对旅游基础和公共服务设施建设投入力度,鼓励统筹各部门资金支持全域旅游建设,有条件的地方要设立旅游产业促进基金。

在创新旅游投融资机制方面,李金早表示,在发展全域旅游过程中,政府作为旅游投融资的主导部门,应制定相应的投融资优惠政策,保持相关政策的长期稳定性,活跃旅游投融资市场,同时建立健全关于旅游投资方面的法律法规,以抑制旅游投融资活动中的非理性行为和短期行为。

增强综合协调能力

有专家表示,开展全域旅游工作以来,各地在抓统筹和“1+3”体制方面迈开了步伐。目前,全国已有23个省区市、160多个地(市)设立旅游发展委员会,一大批地区成立了旅游警察、旅游巡回法庭、工商旅游分局,“1+3+N”综合体制改革效果显著,大大增强了旅游业发展的综合协调能力,有效解决了综合产业和综合监管需求与原有体制之间的矛盾。

记者了解到,去年2月份,国家旅游局正式启动“全域旅游示范区”创建工作,明确提出开展全域旅游示范区创建工作,要适应现代旅游综合产业、综合执法要求,加快旅游业管理体制和执法机制改革创新。

在基础配套方面,厕所革命由景区向乡村延伸。据不完全统计,2016年,全域旅游示范区创建单位共新建和改建厕所约2.58万座,越来越多的厕所配备了第三卫生间,各地基本实现了临街和临景厕所对社会和游客开放。以厕所革命为驱动,各地公共服务水平全面改善提升。

此外,对于依赖“门票经济”的景区来说,在旅游旺季到来前,开动营销机器,宁可赔本,也要赚吆喝的情况并不少见。然而,随着全域旅游的持续推进,系统营销机制的建立,或将让“不赔本,也能赚吆喝”成为旅游行业的新常态。

同时,李金早对如何做好全域旅游整体营销提出5点建议,即坚持系统营销理念;做到产销精准;整合多方力量;拓展营销内容;创新营销方式。(经济日报·中国经济网记者 郑 彬)

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